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Precious few have survived . . .

Performers? Producers? Technicians? . . . No, we’re talking about the premiums. But they’re as much a part of the culture of the Golden Age Radio Era as the shows they promoted.

These pages are a tribute to the marketing and promotion genius behind the shows and sponsors that built and kept consumer loyalty through some of the most innovative promotion premiums in the history of American Advertising.

Those of us ‘of a certain age’ couldn’t have helped but encounter or even keep some of these fascinating little gems of trivia and memorabilia from our favorite shows.And some of us can even attest to having actually used some of these delightful and often both functional and useful keepsakes.

We’ll be happy to add any other examples of these ‘precious gems’ of the Golden Age Radio Experience that any of you care to send our way (. . . the photos and notes, of course. Heh)


Click the Name to jump to the Premium Section of your choice.

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Browse our Golden Age Radio Era Retrospective and Nostalgia Features
Click here for Space PatrolClick here for The Best Radio CowboysClick here for Hopalong CassidyClick here for Space PatrolClick here for Jimmy AllenClick here for Capt Frank HawksClick here for Jr G-MenClick here for Dick TracyClick here for Capt MidnightClick here for Radio Orphan Annie
Click to See Radio Orphan Annie's Simmon's CornerClick to See Radio Orphan Annie's Secret Code Book

Click to See Radio Orphan Annie CircusClick to See Radio Orphan Annie RingClick to See Radio Orphan Annie Magnifier RingClick to See Radio Orphan Annie Coin (Back)Click to See Radio Orphan Annie Coin
Click to See Radio Orphan Annie 1937 Secret Decoder Pin 2Click to See Radio Orphan Annie 1937 Secret Decoder PinClick to See Radio Orphan Annie 1936 Decoder RingClick to See Radio Orphan Annie 1942 Decoder BookClick to See Radio Orphan Annie 1941 Decoder Book
Click to See Radio Orphan Annie 1939 Secret Decoder PinClick to See Radio Orphan Annie 1938 Secret Decoder Pin

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