Haddon H. Sundblom was by no means Coca-Cola's only significant illustrator through the Golden Age of Radio years (as I've pointed out on the other Coca-Cola Advertising pages), but in the popular memory, there were only three great illustrators working for Coca-Cola: Sundblom, Sundblom and Sundblom.
This is a concept sketch in charcoal by Haddon Sundblom for the 1964 Santa
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Haddon H. Sundblom is, if not the most highly collected, among the three most collected illustrators of all time -- worldwide. Transcending even his breathtakingly exquisite, warm, vibrant illustrations, he will always be remembered for his introduction of Santa Claus to the Western Hemisphere and his subsequent reintroduction the Jolly Old Elf to the rest of the world.
For Santa Sundblom December 1950
Give and take, Say I from 1942
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'Give and Take, Say I' circa 1942
Have a Coke equals You're home again
Bon gout pour tous