the gift for thirst


My Hat's off to the pause that refreshes from Saturday Evening Post 1931
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Haddon Sundblom in mirror with Santa Hat and Coca-Cola circa 1964

Haddon H. Sundblom was by no means Coca-Cola's only significant illustrator through the Golden Age of Radio years (as I've pointed out on the other Coca-Cola Advertising pages), but in the popular memory, there were only three great illustrators working for Coca-Cola: Sundblom, Sundblom and Sundblom.

This is a concept sketch in charcoal by Haddon Sundblom for the 1964 Santa
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Haddon H. Sundblom is, if not the most highly collected, among the three most collected illustrators of all time -- worldwide. Transcending even his breathtakingly exquisite, warm, vibrant illustrations, he will always be remembered for his introduction of Santa Claus to the Western Hemisphere and his subsequent reintroduction the Jolly Old Elf to the rest of the world.

For Santa Sundblom December 1950


Give and take, Say I from 1942
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'Give and Take, Say I' circa 1942

Bon gout pour tous

Hello . . . I'm Coca-Cola know too as Coke
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Me too!
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Coca-Cola Santa with Toy Bag 1947
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Christmas together . . . Have a Coca-Cola 1945 . . . welcoming a fighting man home from the wars.
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'Cheers'