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Did you Know?

. . . that the familiar Coca-Cola 'bell' glass (such as the one with 'the little sprite' in this ad) we use today was adopted in 1929 and was then called a 'cupped' glass.
Click to Play The Lone Ranger #2486, 'Christmas Comes to Sandy', from Dec 24, 1948

The Lone Ranger #2486, 'Christmas Comes to Sandy', from Dec 24, 1948



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Santa Photo


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Coca-Cola and Haddon Sundblom Give form to Cultural Legend--Santa Claus

the gift for thirst
the gift for thirst

Saturday Evening Post My hat's off to the pause that refreshes from 1931
My Hat's off to the pause that refreshes from Saturday Evening Post 1931
Click for larger image

Haddon Sundblom in mirror with Santa Hat and Coca-Cola circa 1964
Haddon Sundblom in mirror with Santa Hat and Coca-Cola circa 1964

Haddon H. Sundblom was by no means Coca-Cola's only significant illustrator through the Golden Age of Radio years (as I've pointed out on the other Coca-Cola Advertising pages), but in the popular memory, there were only three great illustrators working for Coca-Cola: Sundblom, Sundblom and Sundblom.

This is a concept sketch in charcoal by Haddon Sundblom for the 1964 Santa
This is a concept sketch in charcoal by Haddon Sundblom for the 1964 Santa
(Click for larger Image)

Haddon H. Sundblom is, if not the most highly collected, among the three most collected illustrators of all time -- worldwide. Transcending even his breathtakingly exquisite, warm, vibrant illustrations, he will always be remembered for his introduction of Santa Claus to the Western Hemisphere and his subsequent reintroduction the Jolly Old Elf to the rest of the world.

For Santa Sundblom December 1950
For Santa Sundblom December 1950

Give and take, Say I from 1942
Give and take, Say I from 1942
(Click for larger image)

'Give and Take, Say I' circa 1942
'Give and Take, Say I' circa 1942

Have a Coke equals You're home again

Have a Coke equals You're home again

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 Travel Refreshed circa 1949
'Travel Refreshed' circa 1949
(Click for larger Image)

. . . and now for the gift for thirst.
. . . and now for the gift for thirst.
(Click for larger Image)

Coca-Cola Santa circa 1942
Coca-Cola Santa circa 1942
(Click for larger Image)

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Santa raids the frig


It will refresh you, too circa 1935
It will refresh you, too circa 1935
(Click for larger Image)

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. . . talk about being good!
. . . talk about being good!
(Click for larger Image)

Dear Santa . . . Please pause here. . . Jimmy
Dear Santa . . . Please pause here. . . Jimmy
(Click for larger Image)

Thirst asks nothing more
Thirst asks nothing more

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Bon gout pour tous
Bon gout pour tous

Take me to Golden Age Spotlight on Atwater Kent Advertising
Take me to Golden Age Spotlight on Burma Shave Advertising
Take me to Spotlight on Advertising
Take me to Golden Age Spotlight on Campbell's Advertising
Take me to Golden Age Radio History Spotlight on Canada Dry Advertising
Take me to Spotlight on the Golden Age
Take me to Golden Age Spotlight on Dr Pepper Advertising
Take me to Golden Age Spotlight on Dr Pepper Advertising
Take me to Spotlight on Networks
Take me to Golden Age Spotlight on Jello Advertising
Take me to Golden Age Spotlight on Kelloggs Advertising
Take me to Spotlight on Personalities
Take me to Golden Age Spotlight on Pan-Am Advertising
Take me to Golden Age Spotlight on Patriotic Advertising Take me to Spotlight on Technology

1941-Sundblom, D'Arcy and Coca-Cola Introduce America to the Little Sprite

Hello . . . I'm Coca-Cola know too as Coke
Hello . . . I'm Coca-Cola know too as Coke
(Click for larger Image)

Me too!
Me too!
(Click for larger Image)

Coca-Cola Santa with Toy Bag 1947
Coca-Cola Santa with Toy Bag 1947
(Click for larger image)

Christmas together . . . Have a Coca-Cola 1945 . . . welcoming a fighting man home from the wars.
Christmas together . . . Have a Coca-Cola 1945 . . . welcoming a fighting man home from the wars.
(Click for larger Image)

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Santa Claus with kids and poodle circa 1964
Santa Claus with kids and poodle circa 1964
(Click for larger Image)

That extra something circa 1942
That extra something circa 1942
(Click for larger image)

. . . busy hands call for the pause that refreshes
. . . busy hands call for the pause that refreshes
(Click for larger Image)

Coca-Cola for Sparkling Holidays 1953
Coca-Cola for Sparkling Holidays 1953
(Click for larger Image)

Coca-Cola Santa with toys for girls and boys 1953
Coca-Cola Santa with toys for girls and boys 1953
(Click for larger image)

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'Seasons Greetings' Coca-Cola Santa with Helicopter
'Seasons Greetings' Coca-Cola Santa with Helicopter
(Click for larger Image)

Sundblom Santa with elves circa 1960
Sundblom Santa with elves circa 1960
(Click for larger Image)

things go better with Coke from Boys Life 1966
things go better with Coke from Boys Life 1966
(Click for larger image)

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'Arcy Advertising Company hands off to McCann-Erickson and boldly updates the more traditional Sundblom Santa image


The pause that refreshes Saturday Evening Post December 28 1957
The pause that refreshes Saturday Evening Post December 28 1957
(Click for larger image)

It's my gift for thirst
It's my gift for thirst
(Click for larger Image)
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Almost everyone appreciates the best
Almost everyone appreciates the best
(Click for larger Image)


. . . and a Merry Christmas to all
. . . and a Merry Christmas to all
(Click for larger Image)

The Holiday Season wasn't the only season that Coca-Cola promoted. Here's a fascinating slice of 1961 American life, centered around Prom Season. Titled, appropriately enough, 'The Prom: It's A Pleasure' you don't want to miss the step by step etiquette involved in prudently preparing for The Prom. Its timeless advice is as appropriate today as it was almost fifty years ago:

Delicious . .  Refreshing
Delicious . . Refreshing
(Click for larger Image)

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'Cheers'
'Cheers'

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