1908 Delivery Truck
Rapid Motor Company Delivery Truck, 1909
First delivery of Coca-Cola to Knoxville, TN
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Coke is It in Advertising. For over 120 years, Coca-Cola has been an icon--the icon-- for American popular culture and American Advertising. Throughout every era since it's invention in 1886, Coca-Cola has--more accurately than any other commercial commodity in American Advertising history--reflected popular culture through it's advertising campaigns. These pages will take you through ten categories of this uncanny reflection of what America looked like to both Americans and The World.
10 oz. No Return Iron Mold
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1934 Ford Cooler Truck
1936 1.5 Ton Chevrolet Delivery Truck
The Coca-Cola Company is reputed to meticulously maintain their vast fleet of Delivery Vehicles -- rivaling the likes of The United Parcel Service. This has proven to be not only a mark of pride, but a highly profitable and cost-effective means of keeping overhead and expenses under control -- through good economic times and bad.
Coca-Cola circa 1938
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Coca-Cola with Raymond Loewy Design Cooler circa 1951
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- During their first year, sales of Coca-Cola averaged less than ten drinks a day; adding up to total sales for that year of $50.
- January 29th, 1892. The Coca-Cola Company Incorporated.
- 1893. "Coca-Cola" first became a registered trademark.
- 1894. Joseph A. Biedenharn, owner of the Beidenharn Candy Company, becomes the first person to bottle "Coca-Cola". The bottling rights for Coca-Cola were sold for $1.00.
- 1985. Pemberton Chemical Co. Incorporated.
- May 29, 1886. The first Coca-Cola newspaper ad in The Atlanta Journal
- After Pemberton’s death in 1888, his rights were purchased by Asa G. Candler who by 1891 had sole ownership of the formula for the sum of $2,300.
- 1899. Benjamin F. Thomas and Joseph B. Whitehead secured with Asa Candler the exclusive rights to bottle and sell Coca-Colain the U.S. Hilda Clark (singer/actress) first used on Coca-Cola advertising.
- Coca-Cola first went to Great Britain in 1900, when Charles Candler, son of the company’s founder, Asa Candler, brought a jug of Coca-Cola syrup to England on a holiday visit. Annual United States Sales: 370,877 gallons.
- March 17, 1903. The Coca-Cola Gum Co., is chartered in Atlanta, GA.
- 1903. Opera star Lillian Nordica first appears on Coca-Cola advertising.
- 1904. The Coca-Cola flare fountain glass is first used.
- 1906. The first bottling plants outside the continental United States established in Cuba and Panama.
- 1911. Annual sales exceed 12 million gallons.
- 1913. The use of cocaine in "Coca-Cola" became controversial and Coca-Cola put "spent coca leaves" in instead of cocaine.
- November, 1915. A contoured shape bottle concept is patented to Alexander Samuelson.
- 1919. The Candler family sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and a group of business men for $25 million.
- 1945. Originally "Coke" the slang name for "Coca-Cola" was discouraged in early adverising, but "Coke" became a registered trademark.
- If all the Coca-Cola ever produced was poured into the famous contour bottles and placed end to end, the bottles would stretch to the moon and back 1,045 times
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Coca-Cola Carrier Boy circa 1926 Standie
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Coca-Cola Dispenser circa 1948
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Here's an entertaining, late 1950s Jam Handy promotional clip, The Refreshing Look, for Vendo, promoting the styling of their vending machines, soft drink delivery technology and Coca-Cola:
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