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Original Ziegfeld Follies Of the Air header art

The Ziegfeld Radio Show Radio Program

Dee-Scription: Home >> D D Too Home >> Radio Logs >> Ziegfeld Radio Show


Palmolive spot ad for Ziegfeld Follies Of the Air from Febrary 29 1936

Palmolive pot ad for Ziegfeld Follies Of the Air from  March 21 1936
Palmolive spot ad for Ziegfeld Follies Of the Air from March 21 1936


Palmolive spot ad for Ziegfeld Follies Of the Air from March 28 1936


Spot ad for Ziegfeld Follies of The Air from February 28 1936

Background

The Chrysler Corporation had an interesting history vis a vis Radio. Jack Benny's ubiquitous 1923 Maxwell Tourer would have been a Chrysler Corporation product, Walter Chrysler having assumed most of Maxwell's indebtedness in 1921.

1928 newspaper ad for Dodge Brothers Victory Six line
1928 newspaper ad for Dodge Brothers Victory Six line

The Dodge Victory Hour of January 4, 1928 was the first NBC Radio broadcast to unite all of NBC's coast-to-coast networks. The Dodge Victory Hour was the Dodge Brothers brand's attempt to promote the Dodge Victory-Six line of six-cylinder powered vehicles. Later that year, Walter Chrysler bought out the Dodge Brothers company and Dodge became manufactured as a Chrysler product throughout the Golden Age of Radio era.


1937 Chrysler Plymouth promotional short, 'Sailing Along'

Chrysler had its share of ups and downs throughout the Golden Age Radio era as well. Engineering highlights were 4-wheel hydraulic brakes and the legendary hemispherical cylinder head V-8 engine design--and it's durable 'slant-six' as well. In spite of waxing and waning body design successes over the years, the brand's engineering advances, while admittedly targeting a more economically minded consumer, kept Chrysler's fortunes afloat for most of the era. Along the way, Chrysler acquired--and disposed of--some equally interesting brands and models. As of 1949, Chrysler was still manufacturing and marketing its flagship brand, Chrysler, the Plymouth line, Dodge, the fascinating De Soto, a very successful range of trucks and its MOPAR line of parts and services.

Chrysler, Dodge and Plymouth were also some of the earliest sponsors of Radio:

1927 The [Dodge] Victory Hour
1932 The Jack Pearl Show
1932 Ziegfeld Radio Show
1934 The Tommy Dorsey Orchestra
1935 The Mills Brothers
1935 The Ruth Etting Program
1936 Ed Wynn and His Grab Bag
1936 Major Bowes’ Original Amateur Hour
1936 The Chrysler Air Show
1936 The Dodge Show
1945 Elmer Davis News
1945 Music Millions Love
1945 Shower of Stars [Andre Kostelanetz]
1947 The Adventures of Christopher Wells
1948 Hit the Jackpot
1949 The Sammy Kaye Showroom
1950 It Pays to be Ignorant
1950 The Adventures of Nero Wolfe
1950 You Bet Your Life
1951 Chrysler Bandstand
1952 The Line-Up
1954 Bulldog Drummond
1954 The Roy Rogers Show

Of note in Chrysler's admittedly incomplete radiography is the concentration on variety programs throughout the era. Beginning with The Dodge Victory Hour on through The Roy Rogers Show, the overwhelming number of Chrysler's sponsor involvement was in variety. Chrysler's admitted target audience was predominately middle-income, middle America.

Chrysler brings The Ziegfeld Follies to the airwaves

May 1st 1932 spot ad for Dodge and Ziegfeld Radio Show

From the April 3, 1932 Athens Sunday Messenger: 

ZIEGFELD FOLLIES OF THE AIR OPENS
TONIGHT AT 8--NO S.R.O. THIS TIME
 

Florenz, Himself, Billie
Burke, Eddie Dowling, Lupe
Velez--Whoops.

           By LOCAL INTERFERENCE
      A decidedly new wrinkle in broadcasting comes to listeners tonight at 8 from WABC.  We hailed the advent of grand opera broadcast and now we have--Ziegfeld Follies.     Participants in this production will be Florenz Ziegfeld; his wife, Billie Burke; their daughter, Patricia; Lupe Velez; Eddie Dowling--and a gang of others.

          USE OUTSIDE STAGE

     This show will be produced from an outside studio which has been completely redecorated to produce the atmosphere of the stage.  This Eddie Dowling, writer of "Honeymoon Lane," "Sidewalks of New York," has prepared the scripts.  If these things continue, the sale of television sets will increase 1000 per cent, is my prediction.

Florenz Ziegfeld, Jr. was the legendary empresario arguably most responsible for the explosion in popularity of Tap Dancing in America from the turn of the 20th Century to his death in 1932. He was also one of the great Stage entrepreneurs of the era, although at his death he'd left his wife, Billie Burke with over $1M in debt from his many Stage-related investments.

Ziegfeld was credited with identifying and promoting Fanny Brice, Joan Crawford, Billie Burke, Bert Williams, Fred and Adele Astaire, and hundreds of other promising dancers, singers, comedians and comediennes during his extraordinary career.

Though often forgotten among Ziegfeld's numerous contributions to the media arts, it was Ziegfeld who first mounted some of Radio's earliest--and most elaborate--variety productions beginning from broadcasts on the roof of some of New York's tallest buildings of the era. The various legends surrounding Ziegfeld's rooftop broadcasts tend to obscure the actual details, but in spite of the elements, Ziegfeld continued to broadcast some of the earliest--and most influential--variety revues ever heard over early airwaves.

Series Derivatives:

Chrysler Motors On The Air; The Ziegfeld Follies of The Air; The Palmolive Program
Genre: Anthology of Golden Age Radio Variety
Network(s): CBS
Audition Date(s) and Title(s): Unknown
Premiere Date(s) and Title(s): 1932 Run:
1936 Run:
Run Dates(s)/ Time(s): 1932 Run:
1936 Run:
Syndication: 1932 Run:
1936 Run:
Sponsors: 1932 Run: Chrysler Motors
1936 Run: Colgate Palmolive Peet
Director(s): 1932 Run:
1936 Run:
Principal Actors: 1932 Run: Florenz Ziegfeld, Patricia Ziegfeld, Will Rogers, Helen Morgan, Jack Pearl, Fanny Brice, Paul Robeson, Dennis King, Lupe Velez, Billie Burke, Leon Errol, Helen Morgan, Bert Williams
1936 Run: Fanny Brice, Jack Arthur, James Melton, Benny Fields, Patty Chapin, Gallagher, Shean Jr., Ernie Hare, Milton Berle
Recurring Character(s): 1932 Run:
1936 Run:
Protagonist(s): None
Author(s): None
Writer(s) 1932 Run: Philip Rapp
1936 Run: Gertrude Berg
Music Direction: 1932 Run: Al Goodman
1936 Run: Al Goodman
Musical Theme(s): "A Pretty Girl Is Like A Melody" [Irving Berlin]
Announcer(s): 1932 Run: Don Ball; Eddie Dowling [Host]
1936 Run: Eddie Dowling [Host]
Estimated Scripts or
Broadcasts:
1932 Run: 13
1936 Run: 16
Episodes in Circulation: 1932 Run: 2
1936 Run: 2
Total Episodes in Collection: 1932 Run: 2
1936 Run: 2
Provenances:
RadioGOLDINdex, Hickerson Guide.

Notes on Provenances:

The most helpful provenances were newspaper listings.

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[Date, title, and episode column annotations in
red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]







The Ziegfeld Radio Show Radio Program Log

Date Episode Title Avail. Notes
32-04-03
1
Ziegfeld Scrapbook of Memories
Y
1932 Radio Guide April 3-9
And now the Chrysler Motor Company steps forward with a real innovation, the "Ziegfeld Follies of the Air," the first presentation of which is promised for seven o'clock Sunday evening, April 3rd. In presenting these programs Mr. Ziegfeld is to use a minimum of radio personnel--that is, he will stage the show himself, assisted by stage managers and technicians; the music will be furnished by a theatrical orchestra, not a studio aggregation, and the cast will be recruited from the Ziegfeld "Follies" and "Hot Cha!" casts.

32-04-03 Coshocton Tribune
8:00 WABC Premier of new series. Ziegfield Follies. Stars of present and past.
32-04-10
2
Selections from The First Ziegfeld Follies
Y
[Announced as 2nd program]

32-04-10 Coshocton Tribune
8:00 WABC Ziegfeld Follies.

32-04-10 Charleston Daily Mail
8 —
Helen Morgan, featured in Radio Show, over WABC
32-04-17
3
Guest Paul Robeson
N
32-04-17 Coshocton Tribune
8:00 WABC Ziegfeld Follies featuring Paul Robeson.

32-04-17 Galveston Daily News
PAUL ROBESON WILL SING
IN ZIEGFELD RADIO SHOW
Paul Robeson, whose fine baritone voice and whose performances in "Show Boat," "Porgy," "The Emperor," "Black Boy" and "Othello" make him one of the outstanding personalities of his race, will be one of the stars of past and present Ziegfeld show." who will appear before the microphone on the third presentation of the "Ziegfeld Radio Show," to be broadcast from 7 to 7:30 p. m. Sunday, KTRH.
Several other Ziegfeld stars will be heard on the program in addition to Florenz Ziegfeld, Eddie Dowling, Al Goodman and the Ziegfeld Theater Orchestra, Charles Carlile and the mixed chorus of 12 voices.
32-04-24
4
Guest Dennis King
N
32-04-24 Coshocton Tribune
9:30 WABC Ziegfeld Follies, featuring Dennis King.
32-05-01
5
Title Unknown
N
32-05-04 Aiken Journal and Review
SUNDAY MAY 1
COLUMBIA NETWORK
10:30 Ziegfield Radio Show
32-05-08
6
Guest Will Rogers from California
N
[Mothers Day program; the second of four scheduled coast to coast hookups with Will Rogers]

32-05-08 Charleston Daily Mail
9:30—
Will Rogers, Eddie Dowling. Florenz Ziegfeld. Billie Burke, Ray Dooley. Juno Knight, Jean Sargeant, Charles Carlile and Al Goodman's orchestra, over WABC.
32-05-15
7
Guest Will Rogers from California
N
--
32-05-22
8
Guest Fannie Brice
N
32-05-21 Steubenville Herald Star
The Sunday night Ziegfeld radio show goes on tomorrow without a Will Rogers pickup from Los Angeles.
Will has been in several of these weekly features , and so the broadcasters say, has not exactly adhered to t h e time allotted him.
Last Sunday night he was "faded out " before he had finished speaking.
When he learned about that, Rogers preferred not to appear tomorrow night.
The program handled by WABC-CBS
at 9:30, will include Fannie Brice, Jack Pearl, Francis White, Syd Gary and others

32-05-22 San Antonio Express
Will Rogers and Fannie Brice, who for several years were co-starred in the Ziegfeld Follies, will be the headliners on the eighth edition of the Ziegfeld Follies of the Air over KTSA and Columbia at 8:40 p.m. Rogers, making his fourth appearance on this series, will, as usual, broadcast from Los Angeles. He will greet Miss Brice, who will be in Columbia's New York studios, and for six minutes discuss topics of the day. Miss Brice's participation in the program tonight marks her first broadcast in almost a year, during which time she toured with "Crazy Quilt."
32-05-29
9
Title Unknown
N
32-05-22 Syracuse Herald
WABC-CBS, 9:30, Ziegfeld Radio Show.
32-06-05
10
Guests Jack Pearl and June MacCloy
N
32-06-05 Sandusky Register
Another of those Ziegfeld radio
shows comes to 'WABC-CBS at 9:30 with Jack Pearl and June MacCloy in the cast.
32-06-12
11
Repeat Performance of Show Boat
N
32-06-11 Lowell Sun
SUNDAY IS TO BRING
WABC-CBS-2—10:30—
Repeat of 'Showboat" in Ziegfeld radio show.
32-06-19
12
Title Unknown
N
32-06-19 Lowell Sun
The Ziegfeld Radio Show on WABC-CBS at 9:30 is to include Jack Pearl, comedian.

32-06-19 Radio Guide
9:30 P.M. (CST) 8:30 P.M. (CST)
WGN-Ziegfeld's Follies of the Air (CBS)
32-06-26
13
Title Unknown
N
32-06-24 Lowell Sun
NEW YORK, June 24, (AP)—The CBS advance programs for the turn of the month indicate that sponsorship retirement is in order there just as on NBC.
Five of the WABC features are to leave, none, however, in the old timer
class. In July there will be no opportunity for network tuners to hear the Ziegfeld radio show, Irving Kaufman and his club program, Easy Aces, Jay C. Flippen and Gus Van.
They say mosl of these summer withdrawals are the result of summer vacations only.

32-06-25 Lowell Sun
WABC-CBS--10:30—
Last of the Ziegfeld Radio Shows.

32-06-25 Radio Guide
9:30 P.M. (CST) 8:30 P.M. (CST)
WGN-Ziegfeld's Follies of the Air (CBS





The Ziegfeld Follies of The Air Radio Program Log

Date Episode Title Avail. Notes
36-02-22
1
Opening Night -- The Story Behind The Follies
Y
[1st Premiere]

36-02-22 Wisconsin State Journal
Fannie Brice and Al Goodman, two of the biggest names in Ziegfeld Follies history, will be brought together in a Follies production for the first time when the new Ziegfeld Follies of the Air is introduced over CBSS-WBBM at 7 tonight. Miss Brice and Goodman will be featured with James Melton, radio and movie star, Patti Chapin, Broadway luminary, and a bevy of chorus girls.
36-02-29
2
Title Unknown
Y
[2nd Premiere]

36-02-29 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): with Miss Brice, James Melton, Miss Chapin, Gallagher and Shean, Jr.
36-03-07
3
Title Unknown
N
36-03-07 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): Fannie Brice, James Melton, others; "Old Kitchen Kettle," "Lazybones," "Let's All Sing," "Happy Days," "Sleep," "My Baby's Arms," "Something About a Soldier," "My Man," "Button Up Your Overcoat," "Winter Wonderland."
36-03-14
4
Tribute to Bert Williams
N
36-03-14 Freeport Journal-Standard
Memories of Bert Williams will be revived as a highlight of Columbia's "Ziegfeld Follies with Fannie Brice" on WBBM at 7. The late negro comedian will be impersonated by Ernie Hare, who will offer one of the comic's most famous songs, "I'll Lend You Everything Except My Wife." Miss Brice, James Melton, Patti Chapin, Jack Arthur and Al Goodman's orchestra as usual will headline the full hour show.
36-03-21
5
Benny Fields Joins Cast
N
36-03-21 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): Benny Fields, Milwaukean, husband of Blossom Seeley, newest Broadway sensation joins cast.
36-03-28
6
Title Unknown
N
36-03-28 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): Benny Fields, Fannie Brice, Jack Arthur, Patti Chapin; "Dixie Volunteers," "Rose of Washington Square," "I'm Always Chasing Rainbows," "Song of Songs," "Music Goes etc.," "Thanks a Million."
36-04-04
7
Title Unknown
N
36-04-04 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): "Goody, Goody," "You, Only You," "Waiting for the Robert E. Lee," "Thanks a Million."
36-04-11
8
Life Begins
N
36-04-11 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): Fannie Brice, Benny Fields; two "Life Begins" songs, "Lady of Spain," "Melancholy Baby," "Easter Parade," etc.
36-04-18
9
Title Unknown
N
36-04-18 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): "Wake Up and Sing," Penthouse Serenade," "Top Hat," "Wahoo," "Words Without Music."
36-04-25
10
Title Unknown
N
36-04-25 Wisconsin State Journal
7 p.m.--Ziegfeld Follies (WBBM): "Is It True What They Say About Dixie?" "The Piccolino," "Love In Bloom."
36-05-02
11
Title Unknown
N
36-05-02 Wisconsin State Journal - 6 p.m.--Ziegfeld Follies (WBBM): "Yours Truly Is Truly Yours," old favorites, Italian melodies, Irving Berlin medley.
36-05-09
12
Salute To Great Cities
N
36-05-09 Wisconsin State Journal - 6 p.m.--Ziegfeld Follies (WBBM): salutes in song to cities: "Goody, Goody," "I Want to Go Where You Go," "Lights Out," "Minnie the Moocher," "Sighoney," "St. Louis Blues."
36-05-16
13
Title Unknown
N
36-05-15 Sheboygan Journal - SATURDAY, MAY 16 NIGHT PROGRAM - 6:00 P.M. Ziegfeld Follies, WBBM.
36-05-23
14
Title Unknown
N
36-05-22 Wisconsin State Journal - 6:00--Ziegfeld Follies--WBBM
36-05-30
15
Milton Berle
N
36-05-29 Wisconsin State Journal - 6 p.m.--Ziegfeld Follies (WBBM): with Milton Berle.
36-06-06
16
Title Unknown
N
36-06-06 Wisconsin State Journal - 6:00--Ziegfeld Follies--WBBM






The Ziegfeld Radio Show Radio Program Biographies




Florenz Ziegfeld, Jr.
(Producer)

(Stage, Screen and Radio Producer)
1867-1932)

Birthplace: Chicago, Illinois, U.S.A.

Radiography:
1932 Ziegfeld Radio Show
1936 The Ziegfeld Follies of The Air
1954 Stagestruck
W



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