The Wednesday With You Radio Program

Background

Bristol-Myers was another of the more prolific Radio sponsors throughout the Golden Age of Radio:

1933 The Ipana Troubadors
1934 Hour of Smiles
1934 Sal Hepatica Revue
1936 Stoopnagle and Bud
1937 Walter O’Keefe
1938 The George Jessel Show
1938 Town Hall Big Game Hunt
1938 Town Hall Tonight
1938 Town Hall Varieties 
1939 Don Winslow of the Navy
1939 The Fred Allen Show
1940 Abbott and Costello
1941 Songs by Dinah Shore
1941 Time To Smile
1942 Duffy’s Tavern
1942 In Person: Dinah Shore
1942 The Gracie Fields Show
1943 A Date With Judy
1943 Noah Webster Says
1943 The Parker Family
1944 Nitwit Court
1944 The Alan Young Show
1945 Correction Please
1945 The Eddie Cantor Show
1945 Wednesday With You
1946 Mr. District Attorney
1948 Tex and Jinx
1950 Henry Morgan Show

Known primarily for it's comedy and variety sponsorship vehicles, Bristol-Myers also sponsored childrens' adventures, quiz shows and interview format programming over the years.

Bristol-Myers sponsors a Summer edition of The Eddie Cantor Show, minus Eddie Cantor

Long a sponsor of Eddie Cantor vehicles, Bristol-Myers extended its Eddie Cantor Show with a somewhat abbreviated rendition for the Summer of 1945. Eddie Cantor had 'discovered' young vocalist Nora Lou Martin during the 1945 season of The Eddie Cantor Show, as well as tenor Fred Martel. Renamed Wednesday With You for the Summer vacation of The Eddie Cantor Show, the comedy-variety program premiered on June 27th 1945 and ran for thirteen weeks.

Nora Martin and Fred Martel were assisted by trumpeter Leonard Sues and announcer/comedic foil, Harry Von Zell. Martin and Martel handled the vocals, Leonard Sues provided the instrumental selections and the entire cast participated in the nightly comedy sketches.

The situation-comedy sketches were set at Eddie Cantor's mythical lakeside 'Cantor's Cozy Cabana' summer lodge. Frequent Eddie Cantor references appeared as running jokes throughout the series.

Harry Von Zell also served as Bristol-Myers' commercial spokeman, pushing Sal Hepatica, Minit-Rub and Trushay 'Beforehand' Lotion.

Series Derivatives:

Notes on Provenances:

The most helpful provenances were newspaper listings.

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[Date, title, and episode column annotations in red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]