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Tums Hollywood Theatre Radio Program

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Lewis-Howe Company's Tums 'for the Tummy' sponsored the entire run of Tums Hollywood Theatre

Background

You never know when or where.

Tums was a fairly consistent sponsor of radio programming throughout The Golden Age of Radio:

1937 Vocal Varieties
1939 Quicksilver
1939 The Golden Theater Group
1939 The Horace Heidt Show
1940 Pot o’ Gold
1940 Tums Treasure Chest
1941 The Tums Show
1942 Mr. Adam and Mrs. Eve
1943 Correction Please
1944 A Date With Judy
1944 American Woman’s Jury
1945 Beulah
1945 Bulldog Drummond
1948 Carmen Cavallaro
1949 Baby Snooks
1949 The Alan Young Show
1950 Starlight and Music
1951 The Carmen Dragon Show
1951 Tums Hollywood Theatre
1952 Barrie Craig, Confidential Investigator

It goes without saying that Tums pretty much covered the map when it came to Radio genres. Ranging from early variety to quiz shows to comedy and straight drama, Tums had become a household name over Golden Age Radio.

Tums brings its Hollywood Theatre to the air

Spot ad announcing the premiere of Tums Hollywood Theatre on Sept. 18th 1951. The premiere featured Barbara Stanwyck in "Winter Holiday"

Series Derivatives:

Hollywood Theater

Genre:

Anthology of Golden Age Radio Dramas

Network(s):

NBC

Audition Date(s) and Title(s):

Unknown

Premiere Date(s) and Title(s):

51-09-18 01 Winter Holiday

Run Dates(s)/ Time(s):

51-09-18 to 52-03-11; NBC; Twenty-six, 30-minute programs;

Syndication:

C. P. MacGregor

Sponsors:

Lewis-Howe Company [Tums; Nature's Remedy Tablets]

Director(s):

Jack Johnstone

Principal Actors:

Barbara Stanwyck, Douglas Fairbanks Jr., Deborah Kerr, Willialm Powell, Richard Widmark, Claire Trevor, Barry Sullivan, John Lund, Victor Mature, Tyrone Power, Richard Basehart, Gary Merrill, Cesar Romero, Lillian Buyeff, Sheldon Leonard, Sydney Miller, William Conrad, Alan Ladd, Claudette Colbert, William Holden, Jeff Chandler, Frank Lovejoy, Joseph Cotten, Robert Cummings, Dennis O'Keefe, Dan Duryea, Ruth Hussey

Recurring Character(s):

None

Protagonist(s):

None

Author(s):

None

Writer(s)

Music Direction:

Jeff Alexander

Musical Theme(s):

Announcer(s):

Don Wilson

Estimated Scripts or
Broadcasts:

Episodes in Circulation:

Total Episodes in Collection:

Provenances:

Notes on Provenances:

The most helpful provenances were newspaper listings.

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Tums Hollywood Theatre Radio Program Log
Date	Episode	Title	Avail.	Notes
51-09-11	--		--	51-09-11 Wisconsin State Journal 7:30 p.m.--Dangerous Assignment (WIBA): with Brian Donlevy.
51-09-18	1	Winter Holiday	N	51-09-18 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): new series; Barbara Stanwyck in "Winter Holiday," tale of woman and child at mercy of would-be murderer.
51-09-25	2	The Cold Brow of Death	N	51-09-25 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Douglas Fairbanks, Jr., in "The Cold Brow of Death," tale of mountain-climber who finds recurrent nightmare coming true.
51-10-02	3	Hands	N	51-10-02 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Deborah Kerr in "Hands," tale of pianist tormented by belief she killed rival.
51-10-09	4	The Murder, The Money and Mr Shakespeare	N	51-10-09 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): William Powell in "The Murder, the Money, and Mr. Shakespeare," tale of murderous college professor.
51-10-16	5	Bolero Bones	N	51-10-16 Wisconsin State Journal WIBA 7:30 Hollywood Theater. 51-10-16 New York Times 8:30-9--Hollywood Theatre: "Bolero Bones," Richard Widmark--WNBC.
51-10-23	6	The Lie	N	51-10-23 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Claire Trevor in "The Lie," tale of espionage.
51-10-30	7	The Five Buck Tip	N	51-10-30 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Barry Sullivan in "The Five Buck Tip," mystery story based on twins' mistaken identy.
51-11-06	8	Mr Maggs	N	51-11-06 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): "Mr. Maggs," an elderly Englishman unearths a sinister relic.
51-11-13	9	Hospital Zone, Quiet	N	51-11-13 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): John Llund in "Hospital Zone, Quiet," story of gangster whose plot reveals his own danger.
51-11-20	10	The Color Of Red	N	51-11-20 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Victor Mature in "The Color of Red", drama of man haunted by murderous nightmare.
51-11-27	11	Sixty-Foot Grave	N	51-11-27 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Tyrone Power in "60-Foot Grave," tale of deepsea diver forced into dangerous venture.
51-12-04	12	Phantom Of the Fire	N	51-12-04 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Richard Basehart in "Phantom of the Fire," tale of young artist and scarred tramp.
51-12-11	13	The Things Women Can Buy	N	51-12-11 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Gary Merrill in "The Things Women Can Buy," story of chauffeur falsely accused of murder.
51-12-18	14	Sitting Duck	Y	51-12-18 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Cesar Romero in "Sitting Duck," story of flagpole sitter facing death. Announces Alan Ladd in Lefty Gallagher's Christmas Carol as next
51-12-25	15	Lefty Gallagher's Christmas Carol	N	[Christmas Program] 51-12-25 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Alan Ladd in "Lefty Gallagher's Santa Claus," story of Christmas in prison.
52-01-01	16	A Question Of Time	N	52-01-01 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): "A Question of Time," Claudette Colbert plays a woman who must trust a killer to save the life of her husband.
52-01-08	17	Lifeboat Number Four	N	52-01-08 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Claire Trevor in "Lifeboat No. 4," tale of shipwreck survivors in South China seas.
52-01-15	18	The Living Dead	N	52-01-15 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): William Holden in "The Living Dead," tale of man whose wife denies his existence.
52-01-22	19	The Greener Point	N	52-01-22 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Barry Sullivan as hired killer trapped in swamp with blackmailer and prospective victim. 52-01-22 New York Times 8:30-9--Hollywood Theatre: "The Greener Point," With Barry Sullivan--WNBC.
52-01-29	20	The Long Wait	N	52-01-29 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Jeff Chandler in "The Long Wait," story of humiliated detective who turns to crime.
52-02-05	21	Boiler Room	N	52-02-05 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Frank Lovejoy in "Boiler Room," story of charity racket's exposure.
52-02-12	22	Man On the Third Floor	N	52-02-12 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Joseph Cotton as doctor challenged to identify man who might be Hitler. 52-02-12 New York Times 8:30-9--Hollywood Theatre: "Man On the Third Floor," With Joseph Cotton.
52-02-19	23	The Premonition	N	52-02-19 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Robert Cummings in "The Premonition," story of mental patient, son of murder victim.
52-02-26	24	Deadline	N	52-02-26 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Dennis O'Keefe as columnist held hostage by bank robber. 52-02-26 New York Times 8:30-9--Hollywood Theatre: "Deadline," With Dennis O'Keefe--WNBC.
52-03-04	25	The Hero	N	52-03-04 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Dan Duryea in "The Hero," tale of Broadway press agent.
52-03-11	26	Hostage	N	52-03-11 Wisconsin State Journal 7:30 p.m.--Hollywood Theater (WIBA): Ruth Hussey as kidnap victim in "Hostage."
52-03-18	--		--	52-03-18 Wisconsin State Journal - 7:30 p.m.--Barrie Craig (WIBA): series starting William Gargan changes schedule.


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Tums Hollywood Theatre Radio Program

Background

Tums brings its Hollywood Theatre to the air

Tums Hollywood Theatre Radio Program Log