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Original Texaco Star Theater Summer Show header art

The Texaco Star Theater Summer Show Radio Program

Dee-Scription: Home >> D D Too Home >> Radio Logs >> Texaco Star Theater Summer Show




Background

The Texas Company--better known as Texaco--was a prolific sponsor of Radio throughout the Golden Age of Radio. From the earliest days of broadcast Radio, Texaco produced and sponsored all manner of highly popular Radio programs:

1932 The Fire-Chief Program
1935 The Jumbo Fire-Chief Program
1936 The Fire-Chief Concert
1936 Texaco Town
1938-1949 Texaco Star Theatre
1939 The Ken Murray Show
1940-2004 The Metropolitan Opera
1941 The Treasury Hour -- Millions For Defense
1942 The Jane Froman Show
1942 The Texaco Star Theater Summer Show
1943 The James Melton Show
1946 The Eddie Bracken Show
1948 The Gordon MacRae Show
1948 The Milton Berle Show

Two of it's longest running programs were Texaco Star Theatre and The Metropolitan Opera. Texaco Star Theatre introduced some of Radio and Television's most durable stars to a national audience, such as Jimmy Durante, Fred Allen, Ed Wynn, Ken Murray, Eddie Cantor, Jane Froman, Jane Pickens, James Melton, Eddie Bracken, Gordon MacCrae, Tony Martin and Milton Berle.

Texaco mounted some of the finest popular programming ever heard over Radio, never stinting on production costs--or talent. Often employing Texaco's own orchestras and singing groups, Texaco's branding of both their productions and talent set the standard for many of the more well-heeled sponsors of the era.

Texaco was an oil company, first and foremost. From the very beginning of its sponsorship of Radio programming, Texaco pitched its entire line of petroleum based products and services. Its primary pitch from the earliest days was its production of gasoline derivatives set apart by meeting standards set by the United States Government for emergency vehicles and aircraft. Its Fire-Chief brand of gasoline, as well as its Sky-Chief, higher-octane gasoline were both based on the emergency vehicles and standards concept. Texaco touted the fact that an alleged 'majority' of Fire Departments across the nation employed Texaco's Fire-Chief gasoline almost exclusively, due to Texaco meeting and exceeding the aforementioned government standards. A Fire Chief's helmet and fire trucks were prominently featured in most of Texaco's print advertising of the era.

Texaco Marfak services ad promoting its 1941 Treasury Hour -- Millions For Defense over CBS
Texaco Marfak services ad promoting its 1941
Treasury Hour -- Millions For Defense over CBS

Texaco was also one of the first petroleum sponsors to aggressively promote their automotive services and ancillary products right along with their gas and oil products. As one of the very first petroleum companies to market their products in--then--all forty-eight states, Texaco had a powerful incentive to mount a national advertising program through every medium available. Texaco acquired its Havoline brand of oil products through its acquisition of the Indian Oil Company in 1931. It began the promotion of its Fire-Chief brand of gasoline in 1934--and its Sky-Chief brand in 1938. An automotive services innovator, Texaco commissioned noted industrial designer Walter Teague to design a modern service station building that could be standardized and replicated throughout the nation.

Texaco's Service and Product Branding

Walter Teague-designed Texaco Service Station circa 1940

Walter Teague-designed Texaco Service Station circa 1940

Teague's 1937 design was a model of innovation and utility that soon became mimicked by competing service stations throughout the world. Featuring rounded building corners, porcelin covered tile panels for the walls, up to four service bays for mechanical services, Marfak lubrication, tire repairs, and washing, the stations were a model of utility, space-optimization and streamlined design. Teague's design was also the first to incorporate both men's and women's restrooms into the design, along with large plate glass windows overlooking the gas pump area and encasing an office for the service manager or owner. The large plate glass window afforded an opportunity to prominently display--and promote--tires, batteries and accessories [T.B.A.].

Series Derivatives:

Genre: Anthology of Golden Age Radio Variety
Network(s): CBS
Audition Date(s) and Title(s): Unknown
Premiere Date(s) and Title(s): 1943-45 Run [Unknown]
Summer 1945 Run [Unknown]
1948-50 Run: 48-07-13 The Eagle Murder Case
Run Dates(s)/ Time(s):
Syndication:
Sponsors:
Director(s):
Principal Actors:
Recurring Character(s):
Protagonist(s): None
Author(s): None
Writer(s)
Music Direction:
Musical Theme(s): Unknown
Announcer(s):
Estimated Scripts or
Broadcasts:
Episodes in Circulation:
Total Episodes in Collection:
Provenances:

Hickerson Guide.

Notes on Provenances:

The most helpful provenances were newspaper listings.


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[Date, title, and episode column annotations in
red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]







The Texaco Star Theater Summer Show Program Log

Date Episode Title Avail. Notes
42-07-05
1
Opens with Don't Sit Under The Apple Tree
Y
[Premieres as Summer replacement for Fred Allen's Texaco Star Theater; poor recording]

42-07-05 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): Jane Froman, Al Goodman's orchestra in new series.

42-07-05 Charleston Daily Mail
Star Theater Summer Show Makes Debut on CBS Today - THE Star Theater Summer Show, with Jane Froman, the Al Goodman Orchestra, Emcee-Announcer Jimmy Wallington and the new Star Singers group, makes its debut on WCHS-CBS today, 9:30-10 p.m., as the Summer replacement for the vacationing Fred Allen. Each summer Sunday evening, the half-hour show is to offer songs and music of the past and present, plus a new orchestral mimicry feature.
42-07-12
2
Opens with Little Bo Peep Has Lost Her Jeep
Y
[Poor recording]

42-07-12 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): Jane Froman, Al Goodman orchestra: "In the still of the Night," "Skylark."

42-07-11 Mason City Globe-Gazette
Star Theater Offers Half Hour Show - Jane Froman, Al Goodman's orchestra and the Star Singers provide a tuneful half hour in KGLO-CBS Texaco Star Theater summer show Sunday from 8:30 to 9 p.m. highlighting their musical treat with a medley from "Porgy and Bess." In addition, Jane Froman has two solos: "In The Still of the Night" and "Skylark." Maestro Goodman presents his orchestra in a score titled: "Strictly Instrumental," which calls for numerous solo tricks by the bandsmen. The entire company joins in a George M. Cohan tribute, singing and playing several of the famed song and dance man's best remembered tunes. Jimmy Wallington is master of ceremonies and the announcer for the Star Theater summer show.
42-07-19
3
Opens with Put, Put, Put Your Arms Around Me
Y
42-07-19 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): Jane Froman, Al Goodman orchestra: "Night and Day," "Smoke Gets In Your Eyes."
42-07-26
4
Opens with I'm Dancing with The Mamas with The Moolah
Y
42-07-26 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): Jane Froman, Al Goodman orchestra.

42-07-25 Mason City Globe-Gazette
Texaco Summer Show Features All Stars on Sunday Program - Jane Froman sings "Always In My Heart," and "All the Things You Are;" Al Goodman's orchestra presents two more of his melodic manipulations in "Jersey Bounce," and "Three Blind Mice," while Master of Ceremonies Jimmy Wallington introduces the vocalist, the orchestra and the Star Singers in two medleys during the Texaco Star Theater summer show Sunday over KGLO-CBS from 8:30 to 9 p.m.
42-08-02
5
Opens with There's A Great Day Coming, Manana
Y
42-08-02 Wisconsin State Journal
8:30 p.m.Star Theater (WBBM): Rogers and Hart hit tunes by Jane Froman and Al Goodman orchestra.

42-08-02 San Antonio Light - Star Theater Plays Rodgers Hart Medley - A medley of hit-tunes by Rodgers and Hart is performed by Jane Froman and Al Goodman and his orchestra on the Star Theater Summer show Sunday (KTSA, 8:30-9 p.m.) The Rodgers and Hart songs are "Where or When," "With a Song in My Heart," "Johnny One-Note" and "My Heart Stood Still." Miss Froman also sings "The Man I Love," and "This Is Worth Fighting For." The orchestra plays "Great Day Manana" and "Incertidumbre." The Star Singers offer "My Gal Sal." Master of ceremonies Jimmy Wallington and the entire company are heard in a special Red Cross montage consisting of "Rose Of No Man's Land," and "Angel of Mercy."
42-08-09
6
Opens with Take Me Back to Dreams of Long Ago
Y
[Poor recording]

42-08-09 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): medley from Jerome Kerns operetta, "The Cat and the Fiddle"; Jane Froman, Star Singers, Al Goodman orchestra.
42-08-16
7
Opens with The Ferris Wheel
Y
42-08-16 Wisconsin State Journal
8:30 p.m.--Star Theater (WBBM): highlights, Youmans, cowboy, and nursery rhyme medleys.
42-08-23
8
Opens with I've Got A Gal In Kalamazoo
Y
[Poor recording]

42-08-23 Wisconsin State Journa
8:30 p.m.--Star Theater (WBBM): Jane Froman, Al Goodman orchestra, others.
42-08-30
9
Opens with Concita Lopez
Y
42-08-30 Wisconsin State Journal
8:30 Jane Froman--WBBM WCCO
42-09-06
10
Opens with I Met Her On Monday
Y
42-09-06 Wisconsin State Journal
8:30 Jane Froman--WBBM WCCO
42-09-13
11
Title Unknown
N
42-09-13 Wisconsin State Journal
8:30 Jane Froman--WBBM WCCO
42-09-20
12
Title Unknown
N
42-09-20 Wisconsin State Journal
8:30 Jane Froman--WBBM WCCO
42-09-27
13
Title Unknown
N
42-09-27 Wisconsin State Journal
8:30 Jane Froman--WBBM WCCO
42-10-04
--
--
42-10-04 Wisconsin State Journal
8:30 p.m--Star Theater (WBBM): Fred Allen takes over the helm, with new show and Portland, Arthur Godfrey, Andrew Sisters, Charles Laughton, WOrkshop Players.









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