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Original Maxwell House Good News header art

The Maxwell House Good News Series Radio Program
Dee-Scription: Home >> D D Too Home >> Radio Logs >> Maxwell House Good News




'Good to the Last Drop'
'Good to the Last Drop'

Background

General Foods' Maxwell House Coffee brand sponsored a long running series of highly popular Radio programs throughout the Golden Age of Radio, several of them collectively titled Maxwell House Good News and Maxwell House Coffee Time in one form or another:

  • 1926-1932 Maxwell House Concerts
  • 1931 Lanny Ross
  • 1932-1937 Showboat
  • 1937-1941 Maxwell House Good News
  • 1941-1949 Maxwell House Coffee Time
  • 1938 I Give You My Life
  • 1939 America’s Lost Plays
  • 1940 Kate Hopkins, Angel of Mercy
  • 1940 Maxwell House Good News
  • 1941 The Housewarming
  • 1942 Post Toasties Time
  • 1943 Blind Date
  • 1944 Those We Love
  • 1946 Meredith Willson Summer Show
  • 1947 Wendy Warren and The News
  • 1949 Father Knows Best

The years during which Maxwell House Coffee sponsored its Maxwell House Coffee Time saw some of Radio's most enduring favorites airing under the Maxwell House banner. When their prime time season headliners would take a well-earned summer break Maxwell House often continued Maxwell House Coffee Time during the summer with many well-received summer programs featuring supporting artists from their prime time season shows, such as Meredith Willson from Burns and Allen, and band singer, comedienne, and actress, Frances Langford.

Series Derivatives:

 None
Genre: Anthology of Golden Age Radio Drama-Variety
Network(s): NBC-Red
Audition Date(s) and Title(s): Unknown
Premiere Date(s) and Title(s): 52-11-18 01 Flood Bill
Run Dates(s)/ Time(s): 52-11-18 to 53-11-11; CBS [WKOW]; Fifty-two, 30-minute programs;
Syndication: C. P. MacGregor
Sponsors: Skippy Peanut Butter
Director(s):
Principal Actors:
Recurring Character(s):
Protagonist(s):
Author(s): None
Writer(s)
Music Direction:
Musical Theme(s):
Announcer(s):
Estimated Scripts or
Broadcasts:
Episodes in Circulation:
Total Episodes in Collection:
Provenances:
Wisconsin State Journal.

Notes on Provenances:

The most helpful provenances were newspaper listings.

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[Date, title, and episode column annotations in red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]

The Maxwell House Good News Series Radio Program Log
Date Episode Title Avail. Notes
37-10-28
--
--
37-11-04
1
 Firefly 37-11-04 New York Times
9:00-WEAF--Premiere: Film Stars on Parade--Jeanette MacDonald, Allan Jones, Sophie Tucker, Gus Edwards, Eva Tanguay, Trixie Friganza, Irene Franklin, and Others: Willson Orchestra (Also WHN).
37-11-11
2
 Mannequin 37-11-11 New York Times
9:00--Film Stars on Parade: Play, Manikin, With Joan Crawford and Spencer Tracy, Fanny Brice, Comedianne; Igor Gorin, Betty Jaynes, Songs, and Other (Also WHN).
37-11-18
3
 Navy Blue and Gold 37-11-18 New York Times
Play, Navy Blue and Gold. With Robert Young, James Stewart, Florence Rice; Igor Gorlin, Betty Jaynes, Judy Garland, Songs; Luise Rainer, Actress; Ted Healy, Comedian (Also WHN).
37-11-25
4
 Thoroughbreds Don't Cry 37-11-25 New York Times
9:00--Film Stars on Parade: Scenes from Thoroughbreds Don't Cry, with Sophie Tucker, C. Aubrey Smith and Mickey Rooney, Judy Garland; Igor Gorin, Songs; Willson Orchestra (Also WHN).
37-12-02
5
 Guest Freddie Bartholomew 37-12-02 New York Times
9:00--Film Stars on Parade: Wilson Orchestra; Fannie Brice, Comedienne; Wallace Beery, Freddie Bartholomew, Frank Morgan, Actors; Betty Jaynes, Cora Witherspoon, Songs, and Others (Also WHN).
37-12-08
6
 King and Queen Film Awards 37-12-09 New York Times
9:00--Film Stars in Review: Wilson Orchestra; King and Queen Film Awards to Clark Gable and Myrna Loy; Fannie Brice, Lewis Stone, Mickey Rooney, Actors; Freddie Bartholomew, Master of Ceremonies; Betty Jaynes, Judy Garland, Songs (Also WHN).
37-12-16
7
 Guest Spencer Tracy 37-12-16 New York Times
9:00--Film Stars in Review: Wilson Orchestra; Fannie Brice, Spencer Tracey, Frank Morgan, Freddie Bartholomew, Betty Jaynes and Others; Jimmy Stewart, Master of Ceremonies (Also WHN).
37-12-23
8
 Rosalie 37-12-23 New York Times
9:00--Film Stars in Review: Nelson Eddy, Baritone; Eleanor Powell and Frank Morgan, Edna May Oliver, Ray Bolger, Actors; Fanny Brice, Comedienne, and Others; James Stewart, Master of Ceremonies (Also WHN).
37-12-30
9
 Bad Man Of Brimstone 37-12-30 New York Times
9:00--Variety Show: Sketch, With Myrna Loy and James Stewart; Wallace Beery in Scenes From Bad Man of Brimstone; Fanny Brice, Comedienne, and Others (Also WHN).
38-01-06
10
 Guest Lionel Barrymore 38-01-06 Wisconsin State Journal
8 p.m.--Good News (WIBA, WMAQ): Robert Taylor, Fanny Brice, Lionel Barrymore, others.

38-01-06 New York Times
9:00-WEAF--Film Stars in Review: Fannie Brice, Frank Morgan, Betty Jaynes, Lionel Barrymore; Willson Orchestra, Chorus; Robert Taylor, Master of Ceremonies (Also WHN).
38-01-13
11
 Three Men In the Snow 38-01-13 Wisconsin State Journal
8 p.m.--"Good News" (WIBA): brings that grand old night clubber Sophie Tucker to the mike on her 50th birthday. "Baby Snooks" will also chime in on the show via the choice of Fannie Brice.

38-01-13 New York Times
9:00-WEAF--Good News of 1938: Robert Taylor, Master of Ceremonies; Sophie Tucker, Songs; Fannie Brice, Comedienne; Frank Morgan and Edna May Oliver in "Three Men in the Snow"; Gilbert Russell, Songs; Jimmy Thomson, winner Los Angeles Open Golf Tournament Interviewed (Also WHN).
38-01-20
12
 Guest Allan Jones 38-01-20 Wisconsin State Journal
8 p.m.--"Good News" (WIBA): brings you Robert Taylor, Fannie Brice, Allen Jones, and Frank Morgan. It is another Hollywood on parade show.
38-01-27
13
 Guest Reginald Owen 38-01-27 Wisconsin State Journal
8 p.m.--Good News (WIBA, WMAQ): with Lou Gehrig, Robert Young, Florence Rico, Reginald Owen; "Blue Danube" waltz.
38-02-03
14
 Everybody Sing 38-02-03 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): Billie Burke, Fanny Brice, Robert Taylor, others.

38-02-03 New York Times
9:00-WEAF--Good News of 1938: Robert Taylor, Master of Ceremonies; Fannie Brice, Comedienne; Scene From Everybody Sing, With Billie BUrke and Lynn Carver, Frank Morgan, Allan Jones; Roy Harris, Film Contest Winner; Reginald Carver, Comedian; Willson Orch. (Also WHN).
38-02-10
15
 Of Human Hearts 38-02-10 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): with Baby Snooks and some other people.

38-02-10 New York Times - 9:00-WEAF--Good News of 1938: Robert Taylor, Master of Ceremonies; Fannie Brice, Comedienne; Scene from Of Human Hearts, With John Carradine and Virginia Bruce. Frank Morgan, Betty Jaynes, Songs (Also WHN).
38-02-17
16
 Epilogue To Love 38-02-17 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): Robert Taylor, Jack Benny, Fanny Brice, Allan Jones, Betty Jaynes.
38-02-24
17
 Over the Wire 38-02-24 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): Luise Rainer and Robert Taylor in "Over the Wire"; Virginia Bruce, Melvyn Douglas, Warren William, AND FANNIE BRICE.
38-03-03
18
 The Far Turn 38-03-03 New York Times
9:00-WEAF--Good News of 1938; Robert Taylor, Master of Ceremonies; Sketch: The Far Turn, With Mickey Rooney; Earl Sande, ex-jockey, Interviewed by Clem McCarthy, Racing Commentator; Fanny Brice and Frank Morgan, Comedians (Also WHN).
38-03-10
19
 Transient In Arcadia 38-03-10 New York Times
9:00-WEAF--Good News of 1938; Robert Taylor, Master of Ceremonies; Fanny Brice and Frank Morgan, Comedians; Robert Montgomery, Actor; Connie Boswell Songs; Willson Orchestra (Also WHN).
38-03-17
20
 Guest Doug MacPhail 38-03-17 New York Times
9:00-WEAF--Good News of 1938; Robert Taylor, Master of Ceremonies; Fanny Brice and Frank Morgan, Comedians; Connie Boswell and Doug MacPhail, Songs (Also WHN).
38-03-24
21
 Judge Hardy's Children 38-03-24 New York Times
9:00-WEAF--Good News of 1938; Robert Montgomery, Lewis Stone, Mickey Rooney, Cecelia P arker; Ann Rutherford, Fanny Brice and Others; Willson Orch. (Also WHN).
38-03-31
22
 Baby Snooks and Daddy 38-03-31 New York Times
9:00-WEAF--Good News of 1938--Robert Taylor, Master of Ceremonies; Una Merkel, Fanny Brice, Frank Morgan, Lionel Barrymore, Maureen O'Sullivan, Gilbert Russell, Willson Orchestra; Louis B. Mayer, Vice President Metro-Goldwyn Mayer ( Also WHN).
38-04-07
23
 Port Of Seven Seas 38-04-07 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): Meredith Willson plays time's favorite lullaby; Maureen O'Sullivan, John Beal, others preview "Port of Seven Seas;" Fanny Brice, Judy Garland.
38-04-14
24
 Why, Because 38-04-14 Wisconsin State Journal
8 p.m.--Good News of 1938 (WIBA, WMAQ): Judy Garland and Baby Snooks repeat "Why, Because."
38-04-21
25
 Manhattan Melodrama 38-04-21 Wisconsin State Journal
8 p.m.--Good News (WIBA, WMAQ): Brig.-Gen. H.H. Arnold of army air corps, Clark Gable, Lionel Barrymore, Myrna Loy.
38-04-28
26
 Guest Maxie Baer 38-04-28 Wisconsin State Journal
7 p.m.--Good News (WIBA): Maxie Baer, puglist, will make love to Fannie Brice, funster of Baby Snooks' fame. Robert Young is the master-of-ceremonies.
38-05-05
27
 Manhattan Melodrama 38-05-05 Wisconsin State Journal
7 p.m.--Good News (WIBA, WMAQ): Clark Gable, Robert Young, BABY SNOOKS, Meredith Wilson, FANNY BRICE.

38-05-05 New York Times
9:00-WEAF--Good News of 1938--Robert Young, Master of Ceremonies; Sketch, Manhatttan Melodrama, With Clark Gable; Fanny Brice, Comedienne; Frank Morgan, Una Merkel and Others (Also WHN).
38-05-12
28
 Guest Robert Young 38-05-12 Wisconsin State Journal
7 p.m.--Good News of 1938 (WIBA, WMAQ): Fanny Brice, Robert Montgomery, Rita Johnson.
38-05-19
29
 Dark World 38-05-19 Wisconsin State Journal
7 p.m.--Good News of 1938 (WIBA, WMAQ): Joan Crawford and Robert Young in "Dark World."
38-05-26
30
 Yellowjack 38-05-26 Wisconsin State Journal
7 p.m.--Good News of 1938 (WIBA, WMAQ): Robert Montgomery, Virginia Bruce, Baby Snooks.
38-06-02
31
 Three Comrades 38-06-02 New York Times
9:00-WEAF--Good News of 1938; Fanny Brice and Frank Morgan, Comedians; Scene From Three Comrades, With Franchot Tone, Robert Taylor, Margaret Sullavan and Robert Young (Also WHN).
38-06-09
32
 Guest Nat Finston 38-06-09 New York Times
9:00-WEAF--Good News of 1938; Fanny Brice and Others (Also WHN).
38-06-16
33
 Lord Jeff 38-06-16 New York Times
9:00-WEAF--Good News of 1938; Fanny Brice and Frank Morgan, Comedians; Sketch, Lord Jeff, With Mickey Rooney and Freddie Bartholomew, Actors (Also WHN).
38-06-23
34
 The Morning After 38-06-23 New York Times
9:00-WEAF--Good News of 1938; Fanny Brice and Frank Morgan, Comedians; Ellsworth Vines, Tennis Player; James Stewart in Sketch, The Morning After ( Also WHN).
38-06-30
35
 Shopworn Angel 38-06-30 New York Times
9:00-WEAF--Good News of 1938; Fanny Brice and Frank Morgan, Comedians; Scenes From Shopworn Angel, With James Stewart, Walter Pidgeon (Alson WHN).
38-07-07
--
--
 38-07-07 Wisconsin State Journal
7 p.m.--7 p.m.--Pulitzer Prize Play (WIBA, WLS): Maxwell Anderson's "Both Your Houses."
38-09-01
36
 Boy's Town 38-09-01 Wisconsin State Journal
"Big time" radio inaugurates the winter season tonight when the "Good News" variety program returns after a ten-week layoff at seven. A parade of guestars will head the first show with Fannie Brice as "Baby Snooks" taking the spotlight. The guestars include Mickey Rooney, Alice Fay, and Father Flanagan of Boys Town. Robert Young acts as master-of-ceremonies. The program is aired through stations WIBA and WMAQ.
38-09-08
37
 Marie Antoinette 38-09-08 Wisconsin State Journal
7 p.m.--Good News (WIBA, WMAQ): Norma Shearer in scenes from "Marie Antoinette", Judy Garland, and Baby Snooks hold sway.
38-09-15
38
 Rendezvous 38-09-15 Wisconsin State Journal
7 p.m.--Good News (WIBA, WMAQ): Robert Taylor returns; Virginia Verrill, Fanny Brice.
38-09-22
39
 Literary Jim 38-09-22 Wisconsin State Journal
7 p.m.--Good News of 1939 (WIBA, WMAQ): Robert Taylor presents Maxie Rosenbloom, Phil Regan, Florence Rice, Frank Morgan, Fannie Brice.
38-09-29
40
 He Who Gets Slapped 38-09-29 Wisconsin State Journal
8 p.m.--Good News (WIBA, WMAQ): George Jessell, comedian, Spencer Tracy, Francis Wallace, football coach, and others.
38-10-06
41
 Stablemates 38-10-06 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Robert Young introduces Joe E. Brown, Wallace Beery, Mickey Rooney, 14-year-old Leni Lynn, Fanny Brice.
38-10-13
42
 Young Dr Kildare 38-10-13 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): with Lionel Barrymore, Eleanor Powell, Allan Jones, Lew Ayres, Lynne Carber, Francis Wallace, BABY SNOOKS.
38-10-20
43
 The Moon Is On Fire 38-10-20 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Joan Crawford, Robert Young in "The Moon Is on Fire;" plus Billie Burke, Judy Garland, Baby Snooks.
38-10-27
44
 A Free Soul 38-10-27 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Clark Gable, Lionel Barrymore, Rita Johnson, Meliza Korjus, BABY SNOOKS.
38-11-03
45
 The Valiant 38-11-03 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Ralph and Frank Morgan, Betty Jaynes, Douglas McPhail, BABY SNOOKS.
38-11-10
46
 The Copperhead 38-11-10 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Lionel Barrymore, Maureen O'Sullivan, George Murphy, and Lew Ayres appear.
38-11-17
47
 The Shining Hour 38-11-17 New York Times - 9:00-WEAF--Good News of 1939--Frank Morgan, Fanny Brice, Comedians; Joan Crawford, Margaret Sullavan, Melvyn Douglas, Robert Young in Preview of Shing Hour; Tony Martin, Tenor, Others (Also WHN).
38-11-24
48
 Thanksgiving At the Hardy's 38-11-24 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): the Hardy family--Mickey Rooney, Cecilia Parker, Lewis Stone, Fay Holden--previews new picture.
38-12-01
49
 The Gambler 38-12-01 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Joe E. Brown, Tony Martin, Fanny Brice.
38-12-08
50
 Within the Law 38-12-08 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Rosalind Russell in "Within the Law."
38-12-15
51
 A Christmas Carol 38-12-15 Wisconsin State Journal - Lionel Barrymore will again play his beloved role of "Scrooge" when Good News presents Charles Dickens' "A Christmas Carol". The program is aired through WIBA, WMAQ at 8 p.m.
38-12-22
52
 Rendezvous At Dawn 38-12-22 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Rita Johnson guestars.
38-12-29
53
 Deep Rooted 38-12-29 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Wallace Beery, Robert Taylor, Florence Rice, FANNY BRICE.
39-01-05
54
 A Rose By Any Name 39-01-05 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Virginia Bruce and Melvyn Douglas, special additions.
39-01-12
55
 Burn 'Em Up O'Connor 39-01-12 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): the roll call includes Dennis O'Keefe, Cecilia Parker, Nat Pendleton, and Tony Martin.
39-01-19
56
 Guest Melvyn Douglas 39-01-19 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Melvyn Douglas and Virginia Bruce pay a visit.
39-01-26
57
 The Life Of Lincoln 39-01-26 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Lionel Barrymore, Mickey Rooney in plaly about Lincoln; Zarova, Douglas MacPhail, FANNY BRICE.
39-02-02
58
 Huckleberry Finn 39-02-02 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Mickey Rooney, Elizabeth Risdon, Rex Ingram in preview of "Huckelberry Finn," plus Fanny Brice as Baby Snooks.
39-02-09
59
 Honolulu 39-02-09 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Eleanor Powell, Composer Harry Warren, Fanny Brice. 39-02-09 New York Times - 9:00-WEAF--Good News of 1939--Frank Morgan, Fanny Brice; Eleanor Powell, in Scene from Honolulu; Harry Warren, Composer; Robert Young, Master of Ceremonies; Others (Also WHN).
39-02-16
60
 Fast and Loose 39-02-16 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): preview of "Fast and Loose" with Robret Montgomery and Rosalind Russell.
39-02-23
61
 Guest Gertrude Niesen 39-02-23 Wisconsin State Journal - 8 p.m.--Good News of 1939 (WIBA, WMAQ): Robert Young, Gertrude Niessen, Meltza Korjus, Frank Morgan, Fanny Brice.
39-03-02
62
 Ice Follies Of 1939 39-03-02 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Joan Crawford, James Stewart, and Lew Ayres in scenes from the "Ice Follies of 1939."
39-03-09
63
 The Criminal Code 39-03-09 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Robert Taylor and Lionel Barrymore in "The Criminal Code."
39-03-16
64
 Fate Is Not Always A Lady 39-03-16 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Robert Montgomery in "Fate Is Not Always a Lady."
39-03-23
65
 Sargeant Madden 39-03-23 New York Times - 9:00-WEAF--Good News of 1939: Wallace Beery, Alan Curtis, Loraine Day in Scenes From Sargeant Madden; Meliza Korjus, Songs; Frank Morgan, Fanny Brice, Gertrude Niesen, Songs; Wilson Orch. (Also WHN).
39-03-30
66
 Society Lawyer 39-03-30 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Virginia Bruce, Leo Carrillo, and Walter Pidgeon in scenes from "Society Lawyer."
39-04-06
67
 The Voice Of Bugle Ann 39-04-06 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): with Kitty Carlisle, Douglas MacPhail, singers; Lionel Barrymore in "The Voice of Bugle Ann"; Baby Snooks.
39-04-13
68
 I'll Be Suing You 39-04-13 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Virginia Bruce and Melvyn Douglas in "I'll Be Suing You."
39-04-20
69
 The Hardys Ride High 39-04-20 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): "The Hardy Family" drops in enmasse. 39-04-20 New York Times - 9:00-WEAF--Good News of 1939: Frank Morgan, Fanny Brice; Douglas MacPhail, Meliza Korjus, Songs; Wilson Orch.; Robert Young, Director; Play, Hardys Ride High--Mickey Rooney, Lewis Stone and Others (Also WHN).
39-04-27
70
 On Borrowed Time 39-04-27 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Lionel Barrymore and Eddie Cantor share spotlight. 39-04-27 New York Times - 9:00-WEAF--Good News of 1939: Frank Morgan, Fanny Brice; Willson Orch.; Robert Young, Director; Meliza Korjus, Songs; Eddie Cantor; Lionel Barrymore, in Scenes From On Borrowed Time (WHN).
39-05-04
71
 Lucky Night 39-05-04 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): with Myrna Loy, Robert Taylor in preview of "Lucky Night;" plus Connie Boswell, Fanny Brice.
39-05-11
72
 Water Under the Bridge 39-05-11 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Columnist Ed Sullivan's "Water Under the Bridge."
39-05-18
73
 Two Men Met At the Vale 39-05-18 Wisconsin State Journal - 7 p.m.--Good News in 1939 (WIBA, WMAQ): Dalies Frantz, pianist; Baby Snooks sings "Three Little Fishes"; Connie Boswell, Frank Morgan, Robert Young.
39-05-25
74
 Speaking Of Murder 39-05-25 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Virginia Bruce and Melvyn Douglas in "Speaking of Murder."
39-06-01
75
 Guest Frances Arms 39-06-01 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): with Carey Wilson, author of the "Hardy family" series; Robert Young, Frank Morgan, Meredith Willson, Warren Hull in comedy sketch; Connie Boswell sings; Fanny Brice as Snooks.
39-06-08
76
 Guest Lionel Barrymore 39-06-08 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Lionel Barrymore in a skit.
39-06-15
77
 Guest Carey Wilson 39-06-15 Wisconsin State Journal - 7 p.m.--Good News of 1939 (WIBA, WMAQ): Carry Wilson, Young, Miss Brice, Morgan, Miss Boswell.
39-06-22
78
 The Magic Wallet 39-06-22 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Frank Morgan in "The Magic Wallet."
39-06-29
79
 The Wizard Of Oz 39-06-29 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Preview of the "Wizard of Oz" featured in final broadcast.
39-07-06
--
--
 39-07-06 Wisconsin State Journal - 7 p.m.--America's Lost Plays (WIBA, WMAQ): first of series; "The Minute Men of 1774."
39-09-07
80
 Title Unknown 39-09-07 Wisconsin State Journal - Fannie Brice and "Baby Snooks" will return to the air tonight in Good News of 1940, with Hanley Stafford continuing as "Daddy." The newcomers will be in the variety show--Walter Huston and Roland Young. Connie Boswell and Meredith Willson will be with it regularly. Good News will be aired at 7 through WIBA-WMAQ.
39-09-14
81
 He Knew Lincoln 39-09-14 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Walter Huston in "He Knew Lincoln"; Fanny Brice, Roland Young, Connie Boswell.
39-09-21
82
 The Midnight Plane 39-09-21 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Anne Shirley in "The Midnight Plane;" with Walter Huston; Baby Snooks, Connie Boswell.
39-09-28
83
 The Barker 39-09-28 Wisconsin State Journal - Tonight's Good News of 1940 (on WIBA-WMAQ at 8) will present Walter Huston in a portion of "The Barker," whose title role he played 221 times on Broadway. Fanny Brice and Connie Boswell will be there, too.
39-10-05
84
 Elmer the Great 39-10-05 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Walter Huston revives "Elmer the Great;" Fanny Brice appears as Baby Snooks.
39-10-12
85
 The Open Window 39-10-12 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Edith Fellows and Roland Young in "The Oopen Window;" Connie Boswell sings "The Little Man Who Wasn't There;" Fanny Brice appears as Snooks.
39-10-19
86
 Mr Pitt 39-10-19 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Minna Gombell and Walter Huston in "Mr. Pitt;" Maxie Rosenbloom and Roland Young trade patter; Fanny Brice tantalizes Daddy.
39-10-26
87
 The Curtain 39-10-26 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Peter DeRose's new waltz; Paulette Goddard in "The Curtain," Fanny Brice as Snooks.
39-11-02
88
 The First Act 39-11-02 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Billy Halop, Maxie Rosenbloom, Edward Arnold, Nadine Connor, Roland Young, and Snooks.
39-11-09
89
 The Commodore Marries 39-11-09 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Walter Huston and Nan Sunderland in "The Commodore Marries;" Fanny Brice, Connie Boswell; Meredith Willson introduces Duke Ellington's new lullaby.
39-11-16
90
 The Night Is Dark 39-11-16 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): with Marlene Dietrich, Maxie Rosenbloom, Edward Arnold; Fanny Brice, Connie Boswell.
39-11-23
91
 Bright World 39-11-23 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Walter Huston in Arch Oboler's "Bright World;" Fanny Brice, Connie Boswell, others.
39-11-30
92
 Love In An Attic 39-11-30 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Fay Wray in "Love in an Attic" plus Lou Holtz, comedian.
39-12-07
93
 Excursion 39-12-07 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Walter Huston, Lou Holtz, Baby Snooks, Connie Boswell.
39-12-14
94
 The Great Victor Herbert 39-12-14 New York Times - 9:00-WEAF--Good News of 1940: Fanny Brice, Hanley Stafford, Comedians; Edward Arnold, Director; Scenes From Great Victor Herbert, With Allan Jones, Mary Martin, Walter Connolly; Connie Boswell, Songs.
39-12-21
95
 Gulliver's Travels 39-12-21 Wisconsin State Journal - Jessica Dragonette and Lanny Ross will reenact their singing roles in "Gullivr's Travels" during the Good News of 1940 broadcast on WIBA-WMAQ at 8 tonight. Their voices will be heard in the feature-length cartoon as those of Princess Glory and Gulliver, respectively. Edward Arnold, Fanny Brice, Connie Boswell, and other regular members of the cast also will take part.
39-12-28
96
 Invitation To the Waltz 39-12-28 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): John Boles in "Invitation to the Waltz" plus Comedians Lou Holtz and Benny Rubin.
40-01-04
97
 Joe and Ethel Twerp 40-01-04 New York Times - 9:00-WEAF--Good News of 1940: Fanny Brice, Hanley Stafford, William Gargan, Ann Sothern, Comedians; Connie Boswell, Songs; Edward Arnold, Director.
40-01-11
98
 Joe and Ethel Twerp See 'Gone With the Wind' 40-01-11 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Hattie McDaniel, Scarlett O'Hara's mammy; Edward Arnold; Raymond Walburn; Fanny Brice.
40-01-18
99
 Untitled Story 40-01-18 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): with Wililam Gargan, Fanny Brice, Connie Boswell.
40-01-25
100
 Little Old New York 40-01-25 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Alice Faye, Richard Greene, Brenda Joyce preview "Little Old New York;" Connie Boswell, FANNY BRICE.
40-02-01
101
 Happy Year 40-02-01 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Connie Boswell sings "Darn That Dream;" Fannie Brice hecckles Hanley Stafford. 40-02-01 New York Times - 9:00-WEAF--Good News of 1940: Fanny Brice, Hanley Stafford, Comedians; Edward Arnold, Director; Conie Boswell, Songs; Sketch: Happy Year, With Claudette Colbert.
40-02-08
102
 The Light That Failed 40-02-08 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Ronald Colman, Ida Lupino, and Muriel Angelus preview "The Light That Failed."
40-02-15
103
 Purple and Fine Linen 40-02-15 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Virginia Bruce, Edward Arnold in "Purple and Fine Linen;" Connie Boswell, Fannie Brice.
40-02-22
104
 The Lone Wolf Strikes Back 40-02-22 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Baby Snooks' birthday; Warren William, Eric Blore, Iris Meredith preview "The Lone Wolf Strikes Back."
40-02-29
105
 Guest Dick Powell 40-02-29 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Dick Powell, Fanny Brice, Connie Boswell.
40-03-07
106
 Title Unknown 40-03-07 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Revamped program. Dick Powell, m-c, Mary Martin, vocalist, and Fanny Brice as Baby Snooks head new series.
40-03-14
107
 Title Unknown 40-03-14 Wisconsin State Journal - 8 p.m.--Good News of 1940 (WIBA, WMAQ): Dick Powell, Mary Martin sing "Mountain Greenery;" Baby Snooks seeks an Easter bonnet.
40-03-21
108
 Title Unknown 40-03-21 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Dick Powell and Mary Martin "Vocalizing Song;" Fanny Brice as Baby Snooks.
40-03-28
109
 Title Unknown 40-03-28 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Baby Snooks and little Robespierre's first tooth.
40-04-04
110
 Title Unknown 40-04-04 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Mary Martin sings "My Heart Belongs to Daddy," Baby Snooks punctures Daddy's hunting tales.
40-04-11
111
 Title Unknown 40-04-11 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Baby Snooks joins Dick Powell's head-cold hecklers; Mary Martin sings "Ta-ra-ra Boom-te-ay."
40-04-18
112
 Title Unknown 40-04-18 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Mary Martin and Dick Powell go hillbilly; Fanny Brice dents daddy's dignity; Mary swings "Il Bacio."
40-04-25
113
 Title Unknown 40-04-25 Wisconsin State Journal - 8 p.m.--Good News (WIBA, WMAQ): Dick Powell joins Mary Martin in "You Gret Big Beautiful Doll."
40-05-02
114
 Title Unknown 40-05-02 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Dick Powell and "The Singing Hills."
40-05-09
115
 Title Unknown 40-05-09 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Dick Powell, Mary Martin revive "What's the Matter With Father?" and Baby Snooks gives one answer.
40-05-16
116
 Title Unknown 40-05-16 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Baby Snooks delivers an animal essay. Dick Powell sings "From Another World," Mary Martin offers "He Loves Me, Yes."
40-05-23
117
 Title Unknown 40-05-23 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Baby Snooks in a "dissertation" on animals.
40-05-30
118
 Title Unknown 40-05-30 New York Times - 9:00-WEAF--Good News of 1940: Fanny Brice, Hanley Stafford, Mary Martin, Songs; Dick Powell Director.
40-06-06
119
 Title Unknown 40-06-06 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): oldtimers "Mr. Gallagher and Mr. Shean" and Moonlight Bay" revived by Dick Powell and Mary Martin.
40-06-13
120
 Title Unknown 40-06-13 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Mary Martin sings "Imagination" and Hanley Stafford becomes pop of America.
40-06-20
121
 Title Unknown 40-06-20 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Dick Powell and Mary Martin revive "Barnacle Bill," Baby Snooks.
40-06-27
122
 Title Unknown 40-06-27 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Dick Powell introduces "Song of Majove"; Mary Martin sings "I'm Nobody's Baby," PLUS Baby Snooks.
40-07-04
123
 Title Unknown 40-07-04 Wisconsin State Journal - WIBA 6:30--Good News
40-07-11
124
 Title Unknown 40-07-11 Wisconsin State Journal - 6:30 p.m.--Good News (WIBA, WMAQ): Snooks and "The Goat."
40-07-18
125
 Title Unknown 40-07-18 Wisconsin State Journal - 6:30 p.m.--Good News (WIBA, WMAQ): Fanny Brice, Mary Martin (Strauss medley,) Dick Powell ("Her Name Was Rosita").
40-07-25
126
 The Bill Of Rights 40-07-25 Wisconsin State Journal - "The Bill of Rights," from the musical show "Meet the People," will be given its first radio performance when Dick Powell, Mary Martin, and Meredith Willson's orchestra and the chorus feature the song during Good News of 1940 over WIBA at 6 o'clock. Baby Snooks will read another famous essays, and Powell and Miss Martin will sing "I Cried for You." MIss Martin's solo will be "Rhythm on the River."
40-08-01
--
--
 40-08-01 Wisconsin State Journal - WIBA 6:00--Dinner Melody; WMAQ 6:00--H.V. Kaltenborn--WMAQ WLW
40-09-05
127
 Title Unknown 40-09-05 Wisconsin State Journal - The howling you will hear tonight about 6 over stations WIBA and WMAQ will be "Daddy" Hanley Stafford whaling his darling Baby Snooks or Fannie Brice. Miss Brice returns with the Good News program and again will be assisted by Dick Powell, singing m-c, Mary Martin, songstress, Don Wilson, announcer, and Meredith Willson's orchestra.
40-09-12
128
 Title Unknown 40-09-12 Wisconsin State Journal - 6 p.m.--Good News (WIBA, WMAQ): Baby Snooks uses her "secret weapon" to torture Daddy; Mary Martin, Dick Powell sing "That's for Me."
40-09-19
129
 Title Unknown 40-09-19 Wisconsin State Journal - 6 p.m.--Good News (WIBA, WMAQ): Baby Snooks starts a new school year; Mary Martin sings "Katy Went to Haiti."
40-09-26
130
 Title Unknown 40-09-26 Wisconsin State Journal - 6 p.m.--Good News (WIBA, WMAQ): ice cream at Daddy's expense.
40-10-03
131
 Title Unknown 40-10-03 Wisconsin State Journal - WIBA 7:00--NBC Good News of 1941.
40-10-10
132
 Title Unknown 40-10-10 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Baby Snooks tangles with her conscience.
40-10-17
1
 Title Unknown 40-10-17 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): as Baby Snooks; Dick Powell sings "He's My Uncle" and with Mary Martin, "Why Do I Love You?"
40-10-24
2
 Title Unknown 40-10-24 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Baby Snooks gets the Hallowe'en spirit in advance.
40-10-31
3
 Title Unknown 40-10-31 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Baby Snooks.
40-11-07
4
 Title Unknown 40-11-07 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): tests Daddy's "no appeasement" policy; Dick Powell and Mary Martin sing.
40-11-14
5
 Title Unknown 40-11-14 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): Baby Snooks works on Daddy's "psychological approach;" Dick Powell and Mary Martin revive "Floating Down the River."
40-11-21
6
 Guest Jack Benny 40-11-21 Wisconsin State Journal - 7 p.m.--Good News (WIBA, WMAQ): Jack Benny visits Baby Snooks.
40-11-28
7
 Title Unknown 40-11-28 Wisconsin State Journal - WIBA 7:00--NBC Fanny Brice.
40-12-05
8
 Title Unknown 40-12-05 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): Snooks paves the way for Christmas; Dick Powell, Mary Martin sing "Kemo, Kimo."
40-12-12
9
 Title Unknown 40-12-12 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): plus Meredith Willson's two new songs, Dick Powell, Mary Martin.
40-12-19
10
 Title Unknown 40-12-19 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): it's Christmas time and the little girl is a good little girl I betcha.
40-12-26
11
 Title Unknown 40-12-26 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Dick Powell highlights show with toast to Stanford gridders, "Banducci, Kemivic, and Gallerneau."
41-01-02
12
 Title Unknown 41-01-02 Wisconsin State Journal - 7 p.m.--Fannie Brice (WIBA, WMAQ): Frank Morgan and John Conte join the cast.
41-01-09
13
 Title Unknown 41-01-09 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan spins another tale.
41-01-16
14
 Title Unknown 41-01-16 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): daddy has his troubles.
41-01-23
15
 Title Unknown 41-01-23 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan goes "adventuring."
41-01-30
16
 Title Unknown 41-01-30 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): as Baby Snooks; Daddy calls in psychiatrists.
41-02-06
17
 Title Unknown 41-02-06 Wisconsin State Journal - 7 p.m.--Fanny Brice (WIBA, WMAQ): as Snooks debates spring planting with Daddy; Frank Morgan sings "The Man Who Broke the Bank at Monte Carlo."
41-02-13
18
 Title Unknown 41-02-13 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): a new type of singing Valentine that leaves Daddy cold.
41-02-20
19
 Title Unknown 41-02-20 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan uses a lie detector with no results.
41-02-27
20
 Title Unknown 41-02-27 Wisconsin State Journal - WIBA 7:00--NBC Fanny Brice.
41-03-06
21
 Title Unknown 41-03-06 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): per usual, a bad girl.
41-03-13
22
 Title Unknown 41-03-13 Wisconsin State Journal - WIBA 7:00--NBC Fanny Brice.
41-03-20
23
 Title Unknown 41-03-20 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan launches his own defense program and Daddy gets drafted.
41-03-27
24
 Title Unknown 41-03-27 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): "Honest" Frank Morgan extemporizing.
41-04-03
25
 The Reluctant Dragon 41-04-03 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan tells Snooks the story of "The Reluctant Dragon."
41-04-10
26
 Title Unknown 41-04-10 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan lectures and Baby Snooks gets spanked.
41-04-17
27
 Title Unknown 41-04-17 Wisconsin State Journal - 7 p.m.--Baby Snooks (WIBA, WMAQ): globe-girdling Morgan is at it again--adventuring with words.
41-04-24
28
 Title Unknown 41-04-24 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): and Hanley Stafford get a mental test.
41-05-01
29
 Title Unknown 41-05-01 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan the marksman comes to town.
41-05-08
30
 The Reluctant Dragon 41-05-08 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): and Frank Morgan repeat "The Reluctant Dragon."
41-05-15
31
 Title Unknown 41-05-15 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): Frank Morgan spins another tale.
41-05-22
32
 Title Unknown 41-05-22 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): as Baby Snooks; Frank Morgan as a newsreel man.
41-05-29
33
 Title Unknown 41-05-29 Wisconsin State Journal
6:00--NBC Fanny Brice.
41-06-05
34
 Title Unknown 41-06-05 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): complications from a swallowed nickel.
41-06-12
35
 Title Unknown 41-06-12 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA, WMAQ): Fanny Brice sings the "Mule."
41-06-19
36
 Title Unknown 41-06-19 Wisconsin State Journal
WIBA 6:00--NBC Fanny Brice.
41-06-26
37
 Title Unknown 41-06-26 Wisconsin State Journal
6 p.m.--Fanny Brice (WIBA, WMAQ): hears a bedtime story; Frank Morgan describes his movie career.
41-07-03
38
 Title Unknown 41-07-03 Wisconsin State Journal
WIBA 6:00--Fanny Brice.
41-07-10
39
 Title Unknown 41-07-10 Wisconsin State Journal
6 p.m.--Fanny Brice (WIBA, WMAQ): and Frank Morgan sing "The Hut Sut Song."
41-07-17
--
--
 41-07-17 Wisconsin State Journal
6 p.m.--Housewarming (WMAQ): New series, with Don McNeill and Benny Goodman's orchestra; Merle Oberon guestars; WIBA 6:00 NBC Draft Lottery.
41-09-04
40
 Title Unknown 41-09-04 Wisconsin State Journal
WIBA 6:00 NBC Frank Morgan.
41-09-11
41
 Title Unknown 41-09-11 Wisconsin State Journal
6 p.m.--Baby Snooks (WIBA): the chief funster is still absent but Frank Morgan's back with a tall tale.
41-09-18
42
 Title Unknown 41-09-18 Wisconsin State Journal
6 p.m.--Frank Morgan (WIBA): denies kidnaping Baby Snooks.
41-09-25
43
 Title Unknown 41-09-25 Wisconsin State Journal
6 p.m.--Frank Morgan (WIBA): continues the search for "Baby Snooks" in the Dionne quintuplet household.
41-10-02
44
 Title Unknown 41-10-02 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): Fannie Brice returns rejoins Frank Morgan.
41-10-09
45
 Title Unknown 41-10-09 Wisconsin State Journal
7 p.m.--Fanny Brice (WIBA): plus Sam "Schlepperman" Hearn, a newcomer; Frank Morgan, Meredith Willson.
41-10-16
46
 Title Unknown 41-10-16 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): the private life or diary of Snooks.
41-10-23
47
 Title Unknown 41-10-23 Wisconsin State Journal
7 p.m.--Fanny Brice and Baby Snooks (WIBA): with Frank Morgan as a bookworm and another chapter of the diary.
41-10-30
48
 Title Unknown 41-10-30 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): Hallowe'en pranks.
41-11-06
49
 Title Unknown 41-11-06 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): Mailing postcards with defense savings stamps, a Snooks prank. Plus Frank Morgan on romance.
41-11-13
50
 Title Unknown 41-11-13 Wisconsin State Journal
7 p.m.--Fannie Brice as "Baby Snooks" (WIBA): Frank Morgan claimes he's an original Norseman.
41-11-20
51
 Title Unknown 41-11-20 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): the origin of Thanksgiving in baby talk while Frank Morgan wolfs on Wall street.
41-11-27
52
 Title Unknown 41-11-27 Wisconsin State Journal
7 p.m.--Fannie Brice (WIBA): Baby Snooks' search for Christmas gifts.
41-12-04
53
 Title Unknown 41-12-04 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): Fanny Brice breaks a promise.
41-12-11
54
 Title Unknown 41-12-11 Wisconsin State Journal
7 p.m.--Fannie Brice (WIBA): as Baby Snooks, with Frank Morgan as an explorer.
41-12-18
55
 Title Unknown 41-12-18 Wisconsin State Journal
7 p.m.--Fanny Brice (WIBA): prepares an ambush for Santa.
41-12-25
56
 Title Unknown 41-12-25 Wisconsin State Journal
7 p.m.--Baby Snooks (WIBA): gives with more than usual vigor.
--
--

The Maxwell House Good News Series Radio Program Biographies
Frederick W. Ziv
(Creator/Syndicator)
(1905-2001)
Birthplace: Cincinnati, OH
Education: University of Michigan

Radiography:

Easy Aces (1935)
One for The Book (1938)
Forbidden Diary (1938)
Dearest Mother (1938)
Lightning Jim (1939)
The Career of Alice Blair (1940)
Korn Kobblers (1941)
Manhunt (1943)
The Weird Circle (1943)
Sincerely,Kenny Baker (1944)
Boston Blackie (1944)
Philo Vance (1945)
The Cisco Kid (1942)
Pleasure Parade (1945)
The Barry Wood Show (1946)
Favorite Story (1946)
Guy Lombardo Show (1948)
Meet The Menjous (1949)
Bold Venture (1951)
Freedom U.S.A. (1951)
I Was A Communist for The FBI (1952)
Showtime From Hollywood
Mr. District Attorney (1952)
Meet Corliss Archer (1956)
Frederick W. Ziv. ca. 1957
Frederick W. Ziv. ca. 1957
Frederick W. Ziv (right), receiving award, ca. 1981
Frederick W. Ziv (right), receiving award, ca. 1981


Ziv Radio Productions logo, ca. 1948

Ziv Television Production Company logo, ca. 1956, arguably one of the most ubiquitous logos from The Golden Age of Television
Ziv Television Production Company logo, ca. 1956, arguably one of the most ubiquitous logos from The Golden Age of Television.

 Frederick W. Ziv, the son of immigrant parents, attended the University of Michigan, graduating with a degree in Law. Upon returning to his native Cincinnati, Ziv actually never practiced Law. Rather, he opened his own advertising agency after spending a few months at 10 dollars an hour learning the ropes from other advertising agencies.

Throughout the Golden Age of Radio, Cincinnati had become a remarkably busy regional hub for Radio production. Crosley Electronics' clear-channel station WLW, broadcast a powerful radio beacon that could be heard over much of the Midwest. Thus, WLW's influence, leveraged on its reach, became a major source of alternative radio programming to local stations.

Also quite fortuitously, Cincinnati was also home to Procter and Gamble, the most influential advertiser in the radio industry at a time when most radio programming was produced by sponsors. Procter and Gamble in particular, had become directly responsible for developing many of radio's most lasting genres--the melodramatic serial opera (e.g., soap opera), especially.

Ziv produced several programs for WLW, during which time he met John L. Sinn, a writer who would eventually become Ziv's right-hand man. So it was that in 1937, Ziv and Sinn launched the Frederick W. Ziv Company as a programming syndicator. Frederick Ziv had recognized early on, that local and regional advertisers could not--and cannot--compete with national-brand sponsors. The Brand-name sponsors gain a significant tax position by expensing all of their investments in Radio sponsorship, but the local radio stations and smaller network affiliates could never recoup that kind of investment on their own.

Enter Frederick Ziv and his made-to-order solution. In a programming environment dominated by live broadcasts, Ziv produced pre-recorded programs; "transcriptions" recorded onto acetate discs and thus bypassing the networks by selling his programming directly to local advertisers on a market-by-market basis.

Programming was priced according to the size of each market, which gave local sponsors a chance to break into radio with affordable quality programming that could be scheduled in any available slot on a station's schedule.

Indeed, Ziv produced a wide range of programming for radio: sports, music, talk shows, soap operas, anthology dramas, and action-adventure series such as Boston Blackie, Philo Vance, and The Cisco Kid. Thus it was that by 1948, Frederic Ziv had become the largest packager/syndicator of radio programming--the primary source of programming outside the networks.
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