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The Mario Lanza Show Radio Program

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Spot ad for the original CBS run of The Mario Lanza Show from June 24th 1951

Spot ad for the premiere of The Mario Lanza Show over NBC from October 8th 1951

Spot ad for day change of NBC run of The Mario Lanza Show from January 25th 1952

Mario Lanza Show spot ad from February 29th 1952

Background

From the earliest days of widely broadcast Radio, Coca-Cola was a prolific sponsor of Radio programming. Arguably America's most widely advertised product by 1930, Coca-Cola advertising had become ubiquitous across both North and South America and internationally. In the U.S. especially, Coca-Cola's distinctive white script logo could be seen on roadside signs, sides of barns, on billboards throughout metropolitan centers, in neon within city centers, and certainly on or within the windows of virtually every drugstore, soda fountain, and grocery store of the era.

As Radio emerged as a potent messaging vehicle for advertisers, Coca-Cola undertook an almost unbroken campaign over Radio spanning the entire era of the Golden Age of Radio:

1929 The Coca-Cola Program
1930 The Musical Comedy Hour
1930 Coca-Cola Top Notchers
1934 The Pause That Refreshes On the Air
1935 Refreshment Time with Singin' Sam
1937 The Song Shop
1940 The Pause That Refreshes with Andre Kostelanetz
1941 Coca-Cola Spotlight Bands
1943 Songs by Morton Downey [The Coke Club]
1947 The Coca-Cola Spotlight Revue
1948 Claudia
1948 Predict A Hit
1948 The Summer Spotlight Revue
1948 The Coca-Cola Summer Show
1949 The Edgar Bergen and Charlie McCarthy Show
1951 The Mario Lanza Show
1952 Coke Time with Eddie Fisher

While the above list is not intended to be comprehensive, it represents the mostly variety genre of programming that Coca-Cola continued to sponsor throughout the era.

Coca-Cola brings Mario Lanza to Radio

The Coca-Cola Company and its advertising agency knew variety talent when they saw it. From its 1930s Singin' Sam [Harry Fankel], to the 1940s Andre Kostelanetz and Morton Downey, to Bergen and McCarthy to the 1950s Mario Lanza and Eddie Fisher, Coca-Cola was a talent-spotter of the highest order.

Series Derivatives:

In Person: Mario Lanza; AFRS 'Mario Lanza';

Genre:

Anthology of Golden Age Radio Variety

Network(s):

CBS; NBC; AFRTS

Audition Date(s) and Title(s):

Unknown

Premiere Date(s) and Title(s):

CBS :
51-06-10 01 Guest Gisele MacKenzie

NBC :
51-10-08 01 Title Unknown

Run Dates(s)/ Time(s):

CBS :
51-06-10 to 51-09-30; CBS; Seventeen, 30-minute programs;

NBC :
51-10-08 to 52-09-26; NBC; Fifty-two, 30-minute programs;

Syndication:

Coca-Cola; CBS; NBC; AFRTS

Sponsors:

The Coca-Cola Company

Director(s):

Frank Gill, Jr. [CBS], Irving Aronson [NBC]
Sam Wyler [Producer]

Principal Actors:

Mario Lanza, Gisele MacKenzie, Connie Haines, Kitty Kallen, Evelyn Knight, Ginny Simms, Jilla Webb, Kay Armen, Monica Lewis, Margaret Whiting, Lisa Kirk, Mindy Carson, Rosemary Clooney, Debbie Reynolds, Barbara Ruick

Recurring Performers(s):

Mario Lanza and Gisele MacKenzie

Protagonist(s):

None

Author(s):

None

Writer(s)

Music Direction:

Ray Sinatra and orchestra

Musical Theme(s):

The Coca-Cola Waltz

Announcer(s):

Bill Baldwin

Estimated Scripts or
Broadcasts:

Episodes in Circulation:

Total Episodes in Collection:

Provenances:

RadioGOLDINdex, Hickerson Guide.

Notes on Provenances:

The most helpful provenances were the log of the radioGOLDINdex and newspaper listings.

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[Date, title, and episode column annotations in red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]


The Mario Lanza Show Radio Program Log
Date	Episode	Title	Avail.	Notes
51-06-03	--		--	51-06-03 Wisconsin State Journal WKOW 7:00 Charlie McCarthy
51-06-10	1	Guest Gisele MacKenzie	Y	51-06-10 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): replaces Charlie McCarthy; Giselle Mackenzie, guest; "Be My Love," "Because," "Granada."
51-06-17	2	Opens with Funiculi Funicula	Y	51-06-17 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): and Margaret Whiting.
51-06-24	3	Guest Connie Haines	Y	51-06-24 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): with Connie Haines; "Vesti la Giubba," "Too Young," "I'll Never Love You."
51-07-01	4	Guest Gisele MacKenzie	Y	51-07-01 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): with Gisele MacKenzie; "Funiculi, Funicula," "Some Day," "Thine Alone," "Mama Mia," "Jazz Pizzicato."
51-07-08	5	Guest Kitty Kallen	N	51-07-08 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "For You Alone," "La Danza," "Torna a Surriento," "If You Are But a Dream," Kitty Kallen, guest.
51-07-15	6	Guest Evelyn Knight	N	51-07-15 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): and Evelyn Knight.
51-07-22	7	Opens with The World Is Mine Tonight	Y	51-07-22 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): Gisele MacKenzie becomes permanent member of cast.
51-07-29	8	All Jerome Kern Program	Y	51-07-29 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): all-Jerome Kern program.
51-08-05	9	Opens with Cosi, Cosa	Y	51-08-05 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Donkey Serenade," "Balse Bluette," "Celeste Aida."
51-08-12	10	Opens with The Loveliest Night of the Year	Y	51-08-12 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Ave Maria," "The Loveliest Night of the Year," "A Vuchella," and "Wanting You."
51-08-19	11	Opens with I've Got You Under My Skin	Y	51-08-19 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): and Gisele MacKenzie; "I've Got You Under My Skin," "O Paradiso," "My Heart Stood Still."
51-08-26	12	Opens with Ah, Sweet Mystery of Life	Y	51-08-26 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): and Gisele MacKenzie; "O Solo Mio," "Ah Sweet Mystery of Life," "If You Are But a Dream," "Time on My Hands."
51-09-02	13	Opens with Without A Song	Y	51-09-02 Wisconsin State Journal WKOW 7:00 Mario Lanza
51-09-09	14	Opens with Night and Day	Y	51-09-09 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Night and Day," "I Love Thee," "E Lucevan Le Stelle."
51-09-16	15	Opens with With A Song In My Heart	Y	51-06-16 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Matttinata," "Toselli's Serenade," "With A Song In My Heart," "If."
51-09-23	16	Opens with Song of Songs	Y	51-06-23 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Lolita," "Song of Songs," "Strange Music," "The Rosary."
51-09-30	17	Opens with Thine Alone	Y	[Announces last show of the series] 51-06-30 Wisconsin State Journal 7 p.m.--Mario Lanza (WKOW): "Thine Alone," "Vesti la Giubba," "Be My Love."
51-10-07	--		--	51-10-07 Wisconsin State Journal WKOW 7:00 Charlie McCarthy

51-10-01	--		--	51-10-01 Wisconsin State Journal WIBA 9:00 NBC Symphony
51-10-08	1	Title Unknown	N	51-10-08 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): new program with Giselle McKenzie, Ray Sinatra's orchestra. 51-10-08 Capital Times Mario Lanza, sensational young tenor of the movies and concert stage, will start a new musical program on WIBA and WIBA-FM at 9 tonight. With him will be Gisele MeKenzie, Canadian singer, and Ray Sinatra's orchestra. The Lanza program will be one of the features of the three-hour "night of music" on these stations. It will be followed by 30 minutes of melody by the "Hour of Charm" all-girl orchestra and chorus. These two programs will occupy the hour formerly held by the Boston "Pops" orchestra, now off the air, and the NBC Symphony orchestra, which is heard Saturday nights.
51-10-15	2	Title Unknown	N	51-10-15 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "Funiculi, Funicula," "A Vuchella," "Falling in Love With Someone," "Come Back to Sorento."
51-10-22	3	Title Unknown	N	51-10-22 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "E Lucevan le Stelle," "The Tina Lina," "Oh, Nights of Splendor," "Yours Is My Heart Alone."
51-10-29	4	Title Unknown	N	51-10-29 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "The World Is Mine Tonight," "Long Ago and Far Away," "Softly As in a Morning Sunrise," "Mama Mia."
51-11-05	5	Title Unknown	N	51-11-05 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "Cosi Cosa," "La Danza," "Wanting You," "If You Are But a Dream."
51-11-12	6	Title Unknown	N	51-11-12 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "Without a Song," "Marechiare," and "My Heart Stood Still."
51-11-19	7	Title Unknown	N	51-11-19 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Giselle MacKenzie; "La Donna e Mobile," "The Lord's Prayer," "Ah, Sweet Mystery of Life," "All the Things You Are.," "Getting to Know You," "Red Rose."
51-11-26	8	Title Unknown	N	51-11-26 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "Mattinata," "With a Song In My Heart," "Night and Day," "Time on My Hands."
51-12-03	9	Title Unknown	N	51-12-03 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele McKenzie; "Valencia," "Through the Years," "Where or When," "Shrimp Boats," "None But the Lonely Heart."
51-12-10	10	Title Unknown	N	51-12-10 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Ay, Ay, Ay," "Dardanella," "Look for the Silver Lining," "People Will Say We're In Love," "Your Eyes Have Told Me So," "Sweetheart."
51-12-17	11	Title Unknown	N	51-12-17 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): "Ciribirbin," "Make Believe," "Happy Talk," "Sylvia," "You and the Night and the Music."
51-12-24	12	Title Unknown	N	[Christmas Program] 51-12-24 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie: "O, Come, All Ye Faithful," "March of the Toys," "Noel" "Bells of St. Marys," "Silent Night."
51-12-31	13	Title Unknown	N	51-12-30 Wisconsin State Journal Sunday WIBA 9:00 Roundy; 9:15 Singing Am'ns 51-12-31 Long Beach Press Telegram 7:00 p.m.--KFI--Mario Lanza 51-12-31 Long Beach Independent 7:00 p.m.--KFI--Mario Lanza 51-12-31 Ogden Standard Examiner 8:00 p.m.--KDYL--Mario Lanza 51-12-31 New York Times 10:00-WNBC--Mario Lanza, Tenor; Ray Sinatra Orchestra; Gisele MacKensie, Songs
52-01-07	14	Title Unknown	N	52-01-07 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "The Best Things In Life Are Free," "Trees," "Temptation," "Domino," "Bonnie Dundee."
52-01-14	15	Opens with Donkey Serenade	N	[A circulating episode with this date and title is actually 52-06-13 (AFRS Only) ] 52-01-14 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Questa O Quella," "Donkey Serenade," "The Thrill Is Gone," "Sleigh Ride."
52-01-21	16	Title Unknown	N	52-01-21 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Lygia," "My Romance," "Hills of Home," "One Night of Love," "Blue Tail Fly."
52-01-25	17	Title Unknown	N	52-01-25 Wisconsin State Journal 9 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie on new schedule; "Begin the Beguine," "Roses of Picardy," "The Night Is Young," "Somewhere a Voice Is Calling," "My Ain Folk."
52-02-01	18	Title Unknown	N	52-02-01 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Lady of Spain", "Charmaine," "What Is This Thing Called Love?" "I'll See You Again," "My Ain Folk."
52-02-08	19	Title Unknown	N	52-02-08 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): "Una Furtiva Lagrima," "Romance," "Tell Me That You Love Me Tonight," "Among My Souvenirs" "It's a Most Unusual Day."
52-02-15	20	Songs By Gus Kahn	N	52-02-15 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): songs by Gus Kahn, including "I"ll See You in My Dreams," "Memories," "I Never Knew," "My Buddy."
52-02-22	21	Title Unknown	N	52-02-22 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): "Yesterdays," "Fools Rush In," "Cheek to Cheek," "Someday I'll Find You," "Tell Me Tonight."
52-02-29	22	Music from The Great Caruso	Y	52-02-29 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele Mackenzie; music from "The Great Caruso." Announces The Flower Song for the next week.
52-03-07	23	Opens with Yesterdays	Y	[A circulating episode with this date is actually 52-07-18] 52-03-07 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): "Wonder Why," "Flower Song" from "Carmen," "Day In, Day out," "Yesterdays." Announces Danny Boy in next broadcast
52-03-14	24	The Music of Ireland and Its People	Y	[St. Patricks Day program] 52-03-14 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Danny Boy," "A Kiss in the Dark," "Mississippi River Boat," "Neapolitan Love Song," "My Wild Irish Rose." Announces Temptation and A Dio A La Madre for the next week
52-03-21	25	Title Unknown	N	52-03-21 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Alone Together," "Remember," "I Whistle a Happy Tune," "Love Is the Sweetest Thing," "Lolie Jacqueline," "Celeste Aida."
52-03-28	26	Opens with The Moon Was Yellow	Y	52-03-28 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Play Gypsy, Dance Gypsy," "A Little Love, a Little Kiss," "I Whistle a Happy Tune," "Care 'n Grato," "Over the Rainbow," "You Are Love." Announces Guest Ginny Simms as next
52-04-04	27	Guest Ginny Simms	Y	52-04-04 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Ginny Simms; "April in Paris," "Great Day," "Without Your Love," "Please, Mr. Sun," "Un Di Alt Azuro Spazzio." Announces Guest Jilla Webb as next
52-04-11	28	Guest Jilla Webb	Y	[Easter Program] 52-04-11 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Jilla Webb; Schubert's "Ave Maria," "Deep in My Heart," "If There Is Someone Lovelier," "Eggbert the Easter Egg," "Here Comes Peter Cottontail," "Easter Parade," "The World Is Waiting for the Sunrise." Announces Guest Kay Armen as next
52-04-18	29	Guest Kay Armen	N	52-04-18 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): with Kay Armen; "Alone Together," "Deep in My Heart," "Begin the Beguine," "Love Is the Sweetest Thing," "The Man I Love," "Cielo E Mar."
52-04-25	30	Guest Martha Tilton	Y	52-04-25 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): with Monica Lewis; Schubert's "Serenade," "No ti Scordar de Me," "That Old Black Magic," "I'll Be Seeing You," "Long Ago and Far Away," "Celeste Aida." Announces Guest Monica Lewis as next
52-05-02	31	Guest Monica Lewis	Y	52-05-02 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Monica Lewis; "Celeste Aida," "Serenade" from "The Student Prince," "I'll Be Seeing You," "That Old Black Magic," "Long Ago and Far Away." Announces Guest Margaret Whiting as next
52-05-09	32	Guest Margaret Whiting	N	52-05-09 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Margaret Whiting; "Night and Day," "Santa Lucia," "Hello Young Lovers," "Live Is the Sweetest Thing," "I'll Walk Alone," "Lamento di Frederico."
52-05-16	33	Guest Lisa Kirk	N	52-05-16 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): Guest-star Lisa Kirk and Lanza sing "You'll Never Walk Alone", "I Feel A Song Coming On."
52-05-23	34	Guest Mindy Carson	N	52-05-23 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and guest Minday Carson sing "The Very Thought of Your," "Tiptoe Through the Tulips" and "Somebody Bigger Than You and I."
52-05-30	35	Guest Kay Armen	N	52-05-30 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): welcomes Kay Armen as guest, they sing "The Man I Love", "The guest stars.
52-06-06	36	Guest Rosemary Clooney	Y	52-06-06 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Rosemary Clooney; "Besame Mucho," "Tenderly," "Sylvia," "You Make Me Feel So Young," "Amor Ti Viets." Announces Guest Kitty Kallen as next
52-06-13	37	Guest Kitty Kallen	N	[AFRS Only; announces Debbie Reynolds as next Guest] 52-06-13 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Kitty Kallen; "Siboney," "Speak to Me of Love," "How About You?" "A Kiss," "When I Dream," "Recondita Armonia."
52-06-20	38	Guest Debbie Reynolds	Y	52-06-20 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Debbie Reynolds; The Best Things in Life Are Free," "Musica Prohibita," "What Good's a Gal Without a Guy?" "This Is Where Love Walks Out," "Un Tal Glocco." Announces Guest Barbara Ruick as next
52-06-27	39	Guest Barbara Ruick	N	52-06-27 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Barbara Ruick; "Siboney," "La Espanola," "You Couldn't Be Cuter," "Yours is My Heart Alone," "I Want to Walk Right Out of This World," "Testa Adorate."
52-07-04	40	Opens with Lady of Spain	Y	[4th of July Program; Gisele MacKenzie returns] 52-07-04 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): Giselle MacKenzie returns; "Lady of Spain," Drigo's "Serenade," "Zing Went the Springs," "Trees," "Just One of Those Things," "Questa O Quella." Announces The Flower Song as next
52-07-11	41	Title Unknown	N	52-07-11 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): with Giselle MacKenzie; "My Romance," "A Vuehella," "Tou-di-La-di-Tou," "One Night of Love," "Flower Song" from "Carmen."
52-07-18	42	Opens with Yesterdays	Y	52-07-18 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Yesterdays," "Mattinata," "Pigalle," "Begin the Beguine," "Just One of Those Things," "Una Furtiva Lagrima." Announces The Thrill Is Gone and La Donna e Mobile for the next week
52-07-25	43	Title Unknown	N	52-07-25 Wisconsin State Journal 7 p.m.--Mario Lanza (WMAQ): and Gisele MacKenzie; "Romance," "Marechiare," "Fairyland," "The Thrill Is Gone," "Comin' Through the Rye," "La Donna e Mobile" (perhaps on WIBA at 8).
52-08-01	44	Opens with The World Is Mine Tonight	Y	52-08-01 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Giselle MacKenzie; "The World Is Mine Tonight," "Lolita," "Bonnie Dundee," "Roses of Picardy," "I've Told Every Little Star," "O Paradiso." Announces Che Gelida Manina for the next week
52-08-08	45	Opens with The Moon Was Yellow	N	52-08-08 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "The Moon Was Yellow," "Torna a Sorrento," "Charlie Is My Darlin'," "I'll See You Again," "Can't Help Loving That Man," "Che Gelida Manina."
52-08-15	46	Opens with Play Gypsy, Dance Gypsy	N	52-08-15 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Play Gypsy, Dance Gypsy," Joselli's "Serenade," "That Ole Devil Moon," "Make Believe," "Cielo e Mar."
52-08-22	47	Title Unknown	N	52-08-22 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Cosi Cosa," "O Sole Mio," "Widdecombe Fair," "A Kiss in the Dark," "Cock-eyed Optimist," "Parmi Veder le Lagrine."
52-08-29	48	Title Unknown	N	52-08-29 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "If I Loved You," "Santa Lucia," "Piper of Dundee," "You and the Night and the Music," "Quand un Vicomte," "Addio alla Madre."
52-09-05	49	Title Unknown	N	52-09-05 Wisconsin State Journal 8 p.m.--Mario Lanza (WIBA): and Gisele MacKenzie; "Day In, Day Out," "Granada," "It's a Most Unusual Day," "Look for the Silver Lining," "Celeste Aida."
52-09-12	50	Title Unknown	N	52-09-12 Wisconsin State Journal 8 p.m.--Gisele MacKenzie (WIBA): "Hello, Young Lovers," "My Ain Folk," "That Old Devil Moon," "September Song," "Cheek to Cheek."
52-09-19	51	Title Unknown	N	52-09-19 Wisconsin State Journal 9:30 p.m.--Gisele MacKenzie (WIBA): and Ray Sinatra orchestra.
52-09-26	52	Title Unknown	N	52-09-26 Wisconsin State Journal 9:30 p.m.--Gisele MacKenzie (WIBA): "Le Flacre," "Kerry Dance," "I Whistle a Happy Tune."
52-10-03	--		--	52-10-03 Wisconsin State Journal WIBA 9:30 Football; 9:45 Sports Final

AFRS END 226 'Mario Lanza Show' Program Log



Date	AFRTS No.	Title	Avail.	Notes
52-02-17		Title Unknown	N	52-02-16 Pacific Stars and Stripes Sunday 7 p.m.—"The Mario Lanza Show" with guest star, Gizell MacKenzie, who will sing "Near My Girl." Mario Lanza's songs will be "They Didn't Believe Me," "The Lord's Prayer" and "Wanting You."
52-02-24		Title Unknown	N	52-02-23 Pacific Stars and Stripes 7:00 p.m.—"The Mario Lanza Show"—Mario Lanza sings an aria from "Tosca," and "Night and Day," "I Love Thee," and the "Desert Song." Guest Gisele MacKenzie recalls a little Scotch song "Piper of Dundee."
52-03-02		Title Unknown	N
52-03-09		Opens with Song of Songs	N	52-03-08 Pacific Stars and Stripes Saturday 7 p.m.—"Mario Lanza"—Sings such favorites as '"Strange Music" and "The Rosary," while Canadian star Gizele McKenzie recalls "Jolie Jacqueline." The Ray Sinatra orchestra features "Song of Songs." "September Song" and "Flamingo."
52-03-16		Title Unknown	N	52-03-15 Pacific Stars and Stripes SATURDAY 7 p.m.—"Mario Lanza"—Sings operatta and opera favorifes, while guest star Gisele Mackensie recalls the folk song "Charlie Is My Darling." Ray Sinatra's orchestra provides the background music.
52-03-23		Title Unknown	N	52-03-22 Pacific Stars and Stripes Saturday 7 p.m.—"Mario Lanza"—Sings selections from the 'Toast of New Orleans," Drigo's "Serenade," "Someday" and "Recondita Harmonica." Filling out the program are songs by Giaele McKenzie with music by the Ray Sinatra orchestra.
52-03-30		Title Unknown	N	52-03-29 Pacific Stars and Stripes Saturday 7 p.m.—"Mario Lanza"—Along with Gizele McKenzie sing song favorites of the past and present. Showcasing the lyrics of selections which include "Funiculi Funicula," "Come Back To Sorrento," and "Cockeyed Optimist" is the Ray Sinatra orchestra.
52-06-21		Opens with Donkey Serenade	N	52-06-21 Pacific Stars and Stripes Saturday 7 p.m.—"Mario Lanza"—The great Lanza returns with 30 minutes of fine music. He sings "Donkey Serenade," "The Thrill Is Gone" and "Guardian Angel" among others. His guests is Gisele MacKenzie with of course Ray Sinatra and the orchestra.
		Guest Gisele MacKenzie	N
		Guest Jilla Webb	N
		Guest Lisa Kirk	N
5x-xx-xx	49	Guest Kitty Kallen	Y	[Announces Debbie Reynolds as next Guest]
5x-xx-xx	50	Guest Debbie Reynolds	N

The Mario Lanza Show Radio Program Biographies

Mario Lanza [Alfredo Arnold Cocozza] (Lead Performer) (1921-1959) Birthplace: Philadelphia, Pennsylvania, U.S.A. Education: University of Michigan Radiography: 1948 Symphonies Under the Stars 1948 Elgin Thanksgiving Day Greeting To America 1948 THe Charlie McCarthy Show 1949 Life With Luigi 1950 Hedda Hopper's Hollywood 1951 The Mario Lanza Show Your Star Time Here's To Veterans		From the October 7th 1959 edition of the San Mateo Times: TENOR MARIO LANZA DIES AT 38 Heart Attack Kills Singing Star in Italy ROME (UPI)— Hollywood singer and actor Mario Lanza died in a Rome clinic today of a heart attack. He was 38. Lanza, whose mighty voice transformed him from a piano-mover into a Hollywood star, had been suffering for some time from heart trouble and the complication of phlebitis in the right leg. Lanza was born in Philadelphia. His real name was Alfred Arnold Caccoza and he early showed a passionate interest in music. Lanza lived on and off in Italy where his booming voice and fondness for Italian opera endeared him to the people. The portly singer often was compared to the great Enrico Caruso in his vocal virtuosity. He had a tempestuous career in the United States. Critics said he had just lost his voice, but he came back time after time in concerts and recordings to show that he still could sing. The tenor was born Alfredo Arnold Cocozza, the son of Antonio and Maria Lanza Cocozza. He adopted the name Mario Lanza for professional purposes. Lanza studied voice under Irene Williams, Grant Garnell and Enrico Rosati after he graduated from high school. He Entertained Troops He won a scholarship at the Tanglewood, Mass., Festival in 1942. In 1945 he married Betty Hicks and they had three children, Coleen, Elissa and Damon. During World War II Lanza served with the Army's Special Services branch, entertaining troops as a singer. In 1946 Lanza became soloist at Grant Park in Chicago and at the Hollywood Bowl in 1947. These appearances led to a movie contract with Metro-Goldwyn-Mayer. Among his pictures were "That Midnight Kiss" in 1949, "The Toast of New Orleans" in 1950, "The Great Caruso" in which he played the part of the famous Italian singer in 1951, "Because You're Mine," in 1952, "Student Prince" in 1954, and "Serenade" in 1956. Fired by MGM MGM fired Lanza in 1953 because of "temperament" and his fortunes dipped. He tried to make a comeback on television in the fall of 1954 but he had become so weak from dieting that his voice had to be dubbed into the show from old records.

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The Mario Lanza Show Radio Program

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The Mario Lanza Show Radio Program Log

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The Mario Lanza Show Radio Program Biographies