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original The Bourjois Show header art

The Bourjois Show Radio Program

Dee-Scription: Home >> D D Too Home >> Radio Logs >> The Bourjois Show

Bourjois' Evening In Paris line sponsored Tony Martin's headlining debut over Radio
Bourjois Inc. sponsored The Bourjois Show over CBS

Tony Martin starred in and hosted The Bourjois Show.
Tony Martin starred in and hosted The Bourjois Show.

Jimmy Wallington served as the Bourjois spokesperson and announcer for The Bourjois Show
Jimmy Wallington served as the Bourjois spokesperson and announcer for The Bourjois Show

Georgia Gibbs joined The Bourjois Show as a regular cast member after its 10th episode.
Georgia Gibbs joined The Bourjois Show as a regular cast member after its 10th episode.

The Bourjois Show also showcased the talents of The Lyttle Sisters, known to their friends as Sue, Darlene, Sally and Dotty Gourly
The Bourjois Show also showcased the talents of The Lyttle Sisters, known to their friends as Sue, Darlene, Sally and Dotty Gourly.

Background

Alexandre-Napoléon Bourjois et Companie began selling cosmetics to the Stage and Theatre trade of Paris in 1863. Over the years Bourjois expanded several of its makeup and scent lines to consumer products throughout France and soon after throughout Great Britain, Canada, and the United States. Primarily concentrating on its unique baking process for its patented face powders, by the 1890s Bourjois had begun acquiring several international awards for it expanding line of innovative products and processes. Its steaming process for a line of 1891 Java rice powder-based products soon translated into a brand new plant for steaming the new patented face powder cakes.

By 1898 Bourjois had diversified into offering nearly 700 unique female--and male--cosmetics, scents, waxes, balms, powders, and requisites. By the 1920s Bourjois was becoming known for it's "Soir de Paris" and "Mon Parfum" lines of perfumes and face powders. During the 1930s Bourjois' Soir de Paris caught on in the United States, soon after renamed Bourjois' "Evening In Paris" line from the mid-1930s forward.

Soon becoming one of North America's most popular perfume lines, Bourjois' Evening in Paris was heavily advertised throughout the Print media of the era, and was also one of Television's earliest sponsors. Indeed, Bourjois began sponsoring early Television fully two years prior to its sponsorship of Radio offerings. By 1946, Bourjois had sponsored:

Bourjois continued sponsoring both Radio and Televsion into the mid-1950s, promoting mostly light orchestral features or romantic vocalists of the era.

CBS coaxes Bourjois back to Radio Variety with Tony Martin

One of Tony Martin's first guests was Dinah Shore on May 18th 1946.

One of Tony Martin's first guests was Dinah Shore on May 18th 1946.

Bourjois' Foote, Cone & Belding agency had been seeking another light, romantic variety vehicle for Bourjois to promote its Evening in Paris line of frangrances. Recently returned U.S. Army Air Corps Tech Sergeant Tony Martin was available--and eager to jump start his career again. It wasn't as if Tony Martin needed to jump start his talent. But it was clear to anyone who knew of his pre-War talent that the numerous The Billboard articles tracing the young singer's meteoric rise were spot on.

But could Tony Martin support an entire weekly variety program with interesting dialogue and an engaging personality? As it turned out, Martin proved to be a natural before the radio mike. Tony Martin's own rising popularity was one of the series' best assets. Buttressed by some of the era's most popular young vocalists, the guest performers throughout the series represented the Music World's best and brightest.

Predominately targeted to the romantic at heart, The Bourjois Show almost exclusively featured romantic ballads, duets and instrumentals, in keeping with Bourjois' primary customers--cosmetics and feminine requisites. Georgia Gibbs was brought on as a regular co-star from the show's 11th episode forward. In addition to The Bourjois Show's many guest stars, the four Gourly sisters, Sue, Darline, Sally and Dotty--then known as The Lyttle Sisters--supported Tony Martin and his guest stars.

Martin's Radio debut as a headliner wasn't entirely uneventful. On July 19th 1946, Martin was struck down with an attack of appendicitis. As a consequence he missed his appearances on the show from July 20th to August 17th while recuperating from the operation. Hollywood scrambled to his aid with Phil Harris, Frank Sinatra, Victor Borge and Woody Herman stepping forward to assist co-star Georgia Gibbs for the following month.

Tony Martin's first program over Radio helped propel his already fast rising star to even greater heights. After completing his commitment with Bourjois, Martin returned to another headling effort for Texaco and its Texaco Star Theater series, redubbed The Tony Martin Show from March 30th 1947 to March 17th 1948. Martin returned to Radio several times again during the 1950s. Georgia Gibbs went on to several starring or featured Radio programs of her own.

Series Derivatives:

Listen to A Love Song; The Tony Martin Show
Genre: Anthology of Golden Age Radio Mystery Dramas
Network(s): CBS
Audition Date(s) and Title(s): Unknown
Premiere Date(s) and Title(s): 46-04-20 01 Guest Lena Horne
Run Dates(s)/ Time(s): 46-04-20 to 46-10-05; CBS; Twenty-five, 30-minute programs; Saturday evenings.
Syndication: Columbia Broadcasting System
Sponsors: Bourjois, Inc. [Evening In Paris line]
Director(s):
Principal Performers: Lena Horne, Bob Hope, Jeri Sullivan, Kay Starr, Dinah Shore, Dorothy Claire, Jean McKeon, Trudy Edwin, Joan Barton, Harold Arlen, George Jessel, Patsy Boulton, Victor Borge, Woody Herman, The Lyttle Sisters [Sue, Darlene, Sally, and Dotty Gourly]
Recurring Performer(s): Tony Martin, Georgia Gibbs
Protagonist(s): None
Author(s): None
Writer(s)
Music Direction: Albert Sack Orchestra and the "Lyttle Sisters" and Chorus
Musical Theme(s): "Serenade of Love" and "I'll See You In My Dreams"
Announcer(s): Jimmy Wallington
Estimated Scripts or
Broadcasts:
25
Episodes in Circulation: 10
Total Episodes in Collection: 10
Provenances:

Hickerson Guide.

Notes on Provenances:

The most helpful provenances were newspaper listings.

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[Date, title, and episode column annotations in
red refer to either details we have yet to fully provenance or other unverifiable information as of this writing. Red highlights in the text of the 'Notes' columns refer to information upon which we relied in citing dates, date or time changes, or titles.]







The Bourjois Show Program Log

Date Episode Title Avail. Notes
46-04-13
--
--
46-04-13 New York Times
7:30-8--Academy Theatre Award: Paul Muni in "Story of Louis Pasteur"--WABC.
46-04-20
1
Guest Artist Lena Horne
N
46-03-23 The Billboard
Hubbell Robinson, exec veepee in charge of radio at Foote, Cone & Belding, spending a month on West Coast in connection with Tony Martin airer, which preems on April 11 over CBS. Sponsor is Bourjois Perfumes.

46-04-20 The Billboard
Bourjois, Inc. has bought Listen to a Love Song, starring Tony Martin, starting April 20.

46-04-20 New York Times
7:30-8--Al Sack Orchestra; Tony Martin, Songs; Lena Horne, Guest--WABC.
46-04-27
2
Guest Bob Hope
N
46-04-27 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs; Bob Hope, Guest.
46-05-04
3
Guest Artist Jeri Sullivan
N
46-05-04 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Jeri Sullivan, Guest.
46-05-11
4
Guest Artist Kay Starr
N
46-05-11 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs; Kay Starr, Guest.
46-05-18
5
Guest Artist Dinah Shore
N
46-05-18 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Dinah Shore, Guest.
46-05-25
6
Guest Artist Dorothy Claire
N
46-05-25 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Dorothy Claire, Guest.
46-06-01
7
Guest Artist Jean McKeon
N
46-06-01 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs; Jean McKeon, Guest.
46-06-08
8
Guest Artist Trudy Edwin
N
46-06-08 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Trudy Edwin, Guest.
46-06-15
9
Guest Artist Georgia Gibbs
Y
[2nd half only]

46-06-15 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Georgia Gibbs, Songs.
46-06-22
10
Guests Joan Barton and Harold Arlen
N
46-06-22 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
Joan Barton and Harold Arlen, Guests.
46-06-29
11
Guest George Jessel
Y
46-06-29 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Songs;
George Jessel, Guest.
46-07-06
12
Guest Artist Patsy Boulton
N
46-07-06 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Georgia Gibbs, Songs; Patsy Boulton, Guest.
46-07-13
13
Sweethearts South of the Border
N
46-07-13 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Georgia Gibbs, Songs.

46-07-13 Mason City Globe-Gazette
Tony Martin Show
At 6:30 p. m. on Saturday, those familiar favorites, handsome Tony Martin and beauteous Georgia Gibbs, offer more melodious moments.
Tony sings "Who Cares," "September Song" and "The Gypsy." Georgia sings "I Got the Sun In the Morning" and "More Than You Know" There s also a medley dedicated to sweethearts south of the border—"Marquita," "Mexicali Rose" and "Ramona."
46-07-20
14
Guest Host Phil Harris
Y
[Phil Harris subs as host for Tony Martin; Martin was out with appendicitis]

46-07-20 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Georgia Gibbs, Songs.
46-07-27
15
Guest Host Frank Sinatra
N
[Frank Sinatra subs as host for Tony Martin]

46-07-27 Chicago Daily Tribune - 6:30--WBBM--Tony Martin Show [C].

46-07-27 Mason City Globe-Gazette
Frank Sinatra
will substitute for Tony Martin on the "Tony Martin Show" at 6:30 p.m., while Tony recuperates from his emergency appendectomy, George Gibbs will be on hand to welcome The Voice, Tony was rushed to Cedars of Lebanon hospital early on the morning of July 19th, and doctors had to remove the troublesome appendix at 4:30 a. m. Phil Harris was called in for an appearance on the "Tony Martin Show" last Saturday.
46-08-03
16
Guest Artist Victor Borge
Y
[Georgia Gibbs subs as host for Tony Martin]

46-08-03 New York Times
7:30-WABC--Al Sack Orchestra; Tony Martin, Georgia Gibbs, Songs;
Victor Borge, Guest.
46-08-10
17
Guest Woody Herman
Y
[Georgia Gibbs subs as host for Tony Martin]

46-08-10 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.
46-08-17
18
Opens with Surrender
Y
[Tony Martin returns; Announces itself as The Bourjois Show]

46-08-17 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.

46-08-17 Mason City Globe-Gazette
Tony Martin
is due to return to the "Tony Martin Show" at t 6:30 p. m., after an absence since July 20 due to an emergency appendectomy. Georgia Gibbs, Tony's singing partner, and Al Sacks orchestra and chorus will be heard with Martin in a variety of musical selections.
46-08-24
19
Guest Unknown
N
46-08-24 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.

46-08-24 Mason City Globe-Gazette
Tony Martin
once again doubles as emcee and star of the "Tony Martin Show" at 6:30 p. m. This is Tony's second appearance on the air since an emergency appendectomy took him away from the program on.July 20th. Martin will offer old and new songs in solo and duet with his singing partner, Georgia Gibbs.
46-08-31
20
A Labor Day Medley
Y
[Labor Day Salute; 1st half only]

46-08-31 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.

46-08-31 Mason City Globe-Gazette
Tony Martin
will dedicate the medley on his show at 6:30 p. m. to American Labor, which observes Labor Day 2 days later. Tony points out that all great ideas were born in daydreams but that hard work and perserverance made them come true. Georgia Gibbs shares the microphone with Tony, and Al Sack's orchestra provides the musical background for the program.
46-09-07
21
Bourjois Concert Album No. 1 Temptation
Y
[2nd half only; introduces the 'Bourjois Concert Album' segment, Temptation]

46-09-07 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.
46-09-14
22
Bourjois Concert Album No. 2 Body and Soul
Y
[2nd half only; 'Bourjois Concert Album' segment, Body and Soul]

46-09-14 New York Times
7:30-8--Tony Martin Show: Georgia Gibbs, Al Sack Orchestra--WABC.
46-09-21
23
Guest Unknown
N
46-09-21 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.
46-09-28
24
Opens with Who Cares
Y
46-09-28 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.
46-10-05
25
Guest Unknown
N
[Last program; replaced by Vaughn Monroe Show]

46-10-05 New York Times
7:30-WABC--Tony Martin Show, With Georgia Gibbs.
46-10-12
--
--
46-10-12 New York Times
7:30-8--Vaughn Monroe Show; Oscar Levant and Shirley Booth, Guests--WABS (Premiere).









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